The objective of this paper is to examine the impact of SMEs green supply chain practice adoption on SMEs firm and environmental performance. This study used data from owners/managers from different Industry Associations and clusters in the SMEs domain in South India and used a two-step approach for data analysis. In the first step, a measurement model was used to assess the validity and reliability of the measures, then in the second step structural model was used to test the proposed hypotheses. The results indicate that green purchasing impacts on SMEs firm performance and environmental performance, and eco design impacts on SMEs firm performance. To author's knowledge, this paper is unique in the terms of finding impacts of green purchasing and Eco design on SMEs firm performance and environmental performance.

The objective of this paper is to examine the impact of tactical green marketing orientation (TGMO) and strategic green marketing orientation (SGMO) on small & medium scale enterprises (SMEs) performance and environmental performance. This study uses data from owners/managers from different Industry Associations and clusters in the SMEs domain in South India and uses a two-step approach for data analysis. In the first step, a measurement model was used to assess the validity and reliability of the measures, and then in the second step structural model was used to test the proposed hypotheses. The results indicate that tactical green marketing orientation impacts firm performance. To author's knowledge, this paper is unique in the terms of finding impacts of TGMO and SGMO on firm performance and environmental performance.

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