“…Researchers have found substantial evidence that innovation leads to higher economic performance (Vrontis, Bresciani, & Giacosa, 2016;Vrontis, Thrassou, Santoro, & Papa, 2017;Santoro, Vrontis, Thrassou, & Dezi, 2018;Thrassou, Vrontis, & Bresciani, 2018a, 2018b. The innovative capabilities of organizations are a critical determinant of organizational performance as well as competitive advantage (Henderson & Clark, 1990;Helfat & Peteraf, 2003;Santoro, Bresciani, & Papa, 2018).…”