The Internet and Its Relationship to Buyer Behavior Theory

Markham, Scott; Gatlin-Watts, Rebecca; Cangelosi, Joseph D.

doi:10.1300/j179v05n01_04

Cited by 5 publications

(3 citation statements)

References 3 publications

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“…Papers removed from the list included papers that suggest future work should include focus groups, that were not IS-related, or papers that discussed focus groups as a method to be adapted for other purposes such as online market research (Clapper and Massey 1996;Markham et al 2006;Montoya-Weiss et al 1998) or for applicability checks (Glass 2009;Rosemann and Vessey 2008), discussed focus group as a research method (Sobreperez 2008;Stahl et al 2011), discussed focus group as a method for requirements determination in IS development (Leifer et al 1994;O'hEocha et al 2010;Peffers and Tuunanen 2005) or to inform design research (Tremblay et al 2010), or explored IS education issues using focus groups (Dunning et al 2001;Dwyer and Knapp 2004;Maheshwari et al 2009;Shuk Ying et al 2008). The resulting sample of 58 papers shows that the oldest papers date to 1995 and 1996 in MIS Quarterly (Lee et al 1995;Smith et al 1996), Information Systems Research (Manning 1996), and Information Technology and Libraries (Tillotson et al 1995).…”

Section: Literature Review: Focus Group Research In Ismentioning

confidence: 99%

“…For example, asynchronous but moderated focus groups could be used to elicit knowledge from domain experts. Building on market research where focus groups are used extensively to assess and provide feedback on products, services, or concepts, some IS researchers have explored the use of the Internet to conduct focus groups for eliciting information from groups of consumers online (Clapper and Massey 1996;Markham et al 2006;Montoya-Weiss et al 1998). Others have developed an Internet tool to run online focus groups, which are said to reduce costs, enable participation of more dispersed subjects, and offer anonymity (Montoya-Weiss et al 1998).…”

Section: "…Stakeholder Perspectives Of the Scope And Potential Of Knomentioning

confidence: 99%

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Theorizing in Information Systems Research Using Focus Groups

Bélanger

2012

AJIS

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Information Systems researchers have embraced a number of qualitative research approaches and methodologies, including interviews, observations, and even action research. One research method gaining visibility in IS research is the focus group research method. Focus groups have the potential to provide great insights into phenomena of interest to IS researchers as they allow researchers to get deeper into the topic of interest by providing more background information about the circumstances of the subject's answers or opinions. This paper presents a review of focus group research in the information systems literature, and provides a discussion of how and when the focus group research method can be the most appropriate method to use for IS theorizing. The discussion highlights the idea that the focus group research method is particularly useful for exploratory research on topics where concepts normally emerge through interactions among individuals or where concepts are initially unclear to participants, and as part of a multi-method research program for theory development. Examples of focus groups used in theory development are provided, together with a discussion of the limitations of the research method.

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Section: Literature Review: Focus Group Research In Ismentioning

confidence: 99%

Section: "…Stakeholder Perspectives Of the Scope And Potential Of Knomentioning

confidence: 99%

Theorizing in Information Systems Research Using Focus Groups

Bélanger

2012

AJIS

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“…Therefore, Blog and communities on social networking sites are gaining popularity as means of marketing communication. Most of the past research has concentrated on finding the usage of the blog and community sites with different personality traits (Markham, Gatlin-Watts, and Cangelosi, 2006). The need is for marketers to find out effect of culture on this borderless media of marketing and how the information is perceived by customers across cultures.…”

Section: Blog and Community Marketinggmentioning

confidence: 99%

Consumers Attitude About Blog and Community Marketing Across India and Australia

Kansal,

Tiwari

2012

Abhigyan

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Increase in the popularity of social networking and blogging sites has attracted the interest of the marketers and communication strategists, who forever are searching for new means of advertising. Advertising on these sites in the developed economies has been very successful and has led to increased positive recall and word of mouth advertising. Companies motivated by their success are duplicating the same models across social networking sites targeting different cultures and countries. It is in this backdrop that the current study was undertaken, with the objective to examine, if marketing on sites such as social communities and blogs, is perceived similarly and positively by the consumers across cultures. Furthermore, was it advisable for companies to blindly duplicate the communication model across communities and networking sites or was adaptability suggested. To answer these question data was collected from 80 respondents in India and 90 in Australia, by hosting the questionnaire link on popular blogging sites and communities on networking sites. To test the hypothesis chi square and Mann whitney tests were used. The results of the study highlight that consumers perceive customized marketing advertisements positively on blogs/ communities. This perception was influenced by cultural and demographic variables. Results highlighted that traditional advertisements needed to more sensitive to all demographic variables across cultures but online advertisements could be standardized to some extent. Results indicated that Indian online advertisements needed to be more sensitive to age and gender while Australian advertisements needed to be more sensitive to Age and education. According to the study, the best way to advertise online and to get noticed is to place the advertisement on a blog or community directed towards the target groups' interests, and to tailor the advertisement itself to the blog or community. This research paper highlights the role of Cross Cultural issues on Blog and community marketing and adds to growing base of marketing literature concerning Blogs and communities as alternate means of marketing communication.

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Dual quality of products in Europe: a serious problem or a marketing opportunity?

Veselovská

2021

Total Quality Management & Business Excellence

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The Internet and Its Relationship to Buyer Behavior Theory

Cited by 5 publications

References 3 publications

Theorizing in Information Systems Research Using Focus Groups

Theorizing in Information Systems Research Using Focus Groups

Consumers Attitude About Blog and Community Marketing Across India and Australia

Dual quality of products in Europe: a serious problem or a marketing opportunity?

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