Dual quality of products in Europe: a serious problem or a marketing opportunity?

Veselovská, Lenka

doi:10.1080/14783363.2021.1940929

Cited by 4 publications

(2 citation statements)

References 41 publications

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“…Therefore, the research on how the practical empathy affecting purchase intention mainly focuses on four dimensions of product appearance, product quality, product safety and product trust ( Chaerudin and Syafarudin, 2021 ). The appearance of products is the basic factor that affects consumers’ preferences, product quality is the main factor that affects consumers’ purchase intention, product safety is the potential factor that affects consumers’ purchase intention, and product trust is the core factor that affects consumers’ repeated purchase ( Veselovská, 2022 ; Chen et al, 2022 ). Therefore, in the process of practical empathy, consumers use their imagination and cognition to select their own unique viewpoints on products.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Dual path mechanism of promoting classical furniture and customer responses: From the perspective of empathy

Cai

2022

Front. Psychol.

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The correlation between empathy and customer responses may be a key to solve the problem of classical furniture advertising design. To explore the relationship between empathy and consumer purchasing response, this study proposes a model of dual path mechanism of empathy influencing consumer purchase intentions in classical furniture through advertising design related to furniture brand Tanjuyuan. The results not only prove the hypotheses, but also indicate that: (1) cultural empathy and empathy fusion have a more significant impact on consumers’ purchase intention than practical empathy; (2) cultural empathy plays a dominant role in influencing consumers’ purchase intention; (3) empathy fusion is a key mediator between cultural empathy and practical empathy in influencing consumers’ purchase intention. These findings provide issues for subsequent research from various perspectives, such as enhancing the practical perceptions of consumers of classical furniture products, cultural value perceptions, and the interdisciplinary application of empathy.

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Section: Literature Review and Hypothesesmentioning

confidence: 99%

Dual path mechanism of promoting classical furniture and customer responses: From the perspective of empathy

Cai

2022

Front. Psychol.

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“…Therefore, consumer behavior experienced many significant changes. Many studies have already been published on how the consumers reacted to having their shopping patterns altered (Li et al, 2020;Veselovská, 2021;Yang and Chen, 2022). However, very few researchers focused on exploring what aspects of the pandemic were the factors that influenced the consumers and the exact nature of such influence.…”

Section: Introductionmentioning

confidence: 99%

When fear is a factor: consumer behavior changes during the pandemic

Veselovská

2023

JBRMR

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This paper focuses on the current topic of consumer behavior changes influenced by the COVID-19 pandemic. The purpose of the research was to explore how the factor of fear affected consumers and analyze their response to shopping habits. Even though there is some evidence on how the consumers changed their behavior during the pandemic, there is still a lack of comprehensive information based on opinions and experiences of consumers themselves. Design/methodology of the research was based on a survey conducted on a sample of 252 consumers in Slovak republic providing an original source of information for this unique research. Findings in the study map the individual changes in consumer behavior that occurred during the pandemic with special focus on changes related to panic buying. Up to 82% of consumers reported an increase in amount of goods they bought in 2020, however, this form of panic buying significantly decreased in later years of the pandemic. Results show that male consumers were less likely to experience panic buying, however, they men expressed concerns about the negative impacts of the pandemic on the state's economy to a greater extent than women. The majority of consumers were concerned by health threats and related risks, but it was discovered that they feared more for others than themselves which resulted in an increased tendency to prefer unaccompanied shopping. The implications of this research are vast. Its practical implications provide guidelines for businesses that need to adjust their strategies according to the new reality in the post-pandemic era. Findings can also provide a foundation for further risk management measures that companies need to consider should a similar situation arise again in the future to be better prepared and to design a flexible response.

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Consumer behaviour under dual quality of products: Does testing reveal what consumers experience?

Bartková,

Veselovská

2024

IIMB Management Review

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Dual quality of products in Europe: a serious problem or a marketing opportunity?

Cited by 4 publications

References 41 publications

Dual path mechanism of promoting classical furniture and customer responses: From the perspective of empathy

Dual path mechanism of promoting classical furniture and customer responses: From the perspective of empathy

When fear is a factor: consumer behavior changes during the pandemic

Consumer behaviour under dual quality of products: Does testing reveal what consumers experience?

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