The Internet and Indonesian Women Entrepreneurs: Examining the Impact of Social Media on Women Empowerment

Melissa, Ezmieralda; Hamidati, Anis; Saraswati, Muninggar Sri; Flor, Alexander G.

doi:10.1007/978-981-287-381-1_11

Cited by 30 publications

(39 citation statements)

References 13 publications

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“…Media sosial dapat membuka peluang baru bagi pengusaha perempuan, dan mendorong penciptaan bisnis baru yang dijalankan oleh perempuan, berkat fleksibilitas dan atribut mereka (Cesaroni et al, 2017). Fleksibilitas yang ditawarkan oleh media sosial menjadi faktor kontribusi penting bagi munculnya tren ini (Melissa et al, 2015).…”

Section: Pendahuluanunclassified

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Penggunaan Saluran Komunikasi Untuk Memenuhi Kebutuhan Informasi Wanita Pengusaha Kuliner Kota Depok

Anggraeni¹,

Said²,

Febrina³

2019

JKG

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The culinary business today is one of the most sought-after business alternatives in Depok. This can be seen that out of 1000 business actors in Depok in 2018, most of them are doing business in the culinary sector. Because the development of the culinary business is increasing rapidly, culinary entrepreneurs, especially women, need various information related to this business. This study aims to find out the communication channels used by women culinary entrepreneurs in Depok to meet their information needs. This study uses a quantitative approach with a survey method. The sample was chosen using a purposive sampling technique based on the characteristics of women who have culinary business, both online and offline. Data were collected by sending questionnaires online through a google form. Within two weeks, as many as 96 respondents were willing to fill out and return the questionnaire. The results of the study show that in the current technological development, the role of communication channels is crucial to support culinary business activities. Various types of culinary information are obtained very quickly when smart business actors utilize the right communication channels. The majority of women culinary entrepreneurs in Depok use communication channels through group chat and interpersonal communication channels, such as friends and family.

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Section: Pendahuluanunclassified

“…Kewirausahaan media sosial menawarkan banyak keuntungan bagi wanita. Tidak hanya bisnis ini berpotensi mendukung perempuan untuk mandiri secara finansial, tetapi juga di tingkat yang lebih substansial, yaitu bisnis media sosial mendorong perempuan untuk mengaktualisasikan diri (Melissa et al, 2015).…”

Section: Pendahuluanunclassified

Penggunaan Saluran Komunikasi Untuk Memenuhi Kebutuhan Informasi Wanita Pengusaha Kuliner Kota Depok

Anggraeni¹,

Said²,

Febrina³

2019

JKG

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“…The absolute number of women entrepreneurs in Indonesia is very high. In 2011, the Ministry of Women Empowerment and Child Protection estimated that there are 55,206,444 micro, small, and medium enterprises (MSMEs) in the country, of which 60%, or 33 Million, are owned by women, representing almost a quarter of the active labor force (Melissa et al, 2015). The 2014 Global Entrepreneurship Monitor estimated that of Indonesia's total adult female population of 85 Million, approximately 26%, or 22 Million are active entrepreneurs (GEM, 2015).…”

Section: B Who Are the Women Entrepreneurs?mentioning

confidence: 99%

“…They often start the enterprise out of necessity, because they cannot enter the formal labor market. In many cases, they manufacture products from their homes, such as handicrafts, traditional food, and clothing items or are otherwise concentrated in the trade and service sectors of the economy (Melissa et al 2015).…”

Section: Necessity and Growth-oriented Entrepreneursmentioning

confidence: 99%

Women Entrepreneurs in Indonesia

Rita

Rabiah

Fahlevi³

2016

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Increasing Shared Prosperity was produced by staff of the World Bank with financial support provided by the Swiss Government. The findings, interpretations and conclusions expressed in this report do not necessarily reflect the views of the Board of Executive Directors of the World Bank or the governments they represent. The World Bank does not guarantee the accuracy of the data included in this work. The boundaries, colors, denomination and other information shown on any map in this work do not imply any judgment on the part of the World Bank concerning the legal status of any territory or the endorsement of acceptance of such boundaries.

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“…Aspects such as empowerment and cohesiveness (McNamara 2003) directly affect people's behaviours and responses (Reimer 2002). Melissa et al (2015), in their chapter 'The Internet and Indonesian women entrepreneurs: Examining the impact of social media on women empowerment', investigate how going online can boost female entrepreneurship by allowing them to establish and conduct businesses from their homes. These scholars use several indicators to measure empowerment, including those related to both existence and achievement of choice, such as domestic decision-making, access to or control over resources, freedom of movement, economic contribution to the household, appreciation within the household and sense of self-worth.…”

Section: Extensionsmentioning

confidence: 99%

Research on the Impact of the Information Society in the Global South: An Introduction to SIRCA

Chib

2015

Impact of Information Society Research in the Global South

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The Internet and Indonesian Women Entrepreneurs: Examining the Impact of Social Media on Women Empowerment

Cited by 30 publications

References 13 publications

Penggunaan Saluran Komunikasi Untuk Memenuhi Kebutuhan Informasi Wanita Pengusaha Kuliner Kota Depok

Penggunaan Saluran Komunikasi Untuk Memenuhi Kebutuhan Informasi Wanita Pengusaha Kuliner Kota Depok

Women Entrepreneurs in Indonesia

Research on the Impact of the Information Society in the Global South: An Introduction to SIRCA

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