The internationalization process and marketing activities

Factors influencing business activities for export development

“…These results are also consistent with findings reported by Haar and Ortiz-Buonafina (1995), Bennett (1997) and Alimohammadi et al (2014).…”

“…Finally, time of study, geographic focus, and product type had a limited effect on the impact of marketing strategy elements on export performance. According to Haar and Ortiz-Buonafina (1995), the policy adopted by many counties emphasized an increase in the volume of exports with the objective of diversifying export markets and products. Haar and Ortiz-Buonafina (1995) addressed the process by which Brazilian companies internationalized their manufactured goods.…”

“…According to Haar and Ortiz-Buonafina (1995), the policy adopted by many counties emphasized an increase in the volume of exports with the objective of diversifying export markets and products. Haar and Ortiz-Buonafina (1995) addressed the process by which Brazilian companies internationalized their manufactured goods. They collected the necessary data from a large sample of companies belonging to the Association of Brazilian Exporters (AEB).…”

Multilatinas and the internationalization of Latin American firms

“…Another commonality among Latin American countries is their political economy and their push to become self-sufficient and at times independent from the economic powers of the time. Thus, the economic history of Latin America changed after the Second World Warby the 1950s most countries had moved from the export-led growth model that dominated most of the 19 th century to import substitution industrialization (ISI), leveraging export revenues to finance inward oriented manufacturing production (Haar & Ortiz-Buonafina, 1995). The ISI model generated high economic growth and allowed Latin American economies to become more diversified.…”

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“…Other studies, that explicitly adopted the rbt approach, confirmed this finding. Haar and Ortiz-Buonafina (1995) found that marketing capabilities positively impact the export development of Brazilian firms. Along the same lines, Lu et al (2009) found that smes in possession of more adaptive marketing capabilities perform better in foreign markets.…”