The international marketing of New Zealand merino wool: past, present and future

Mitchell, Joseph D.; Smith, Luke J.; Dana, Léo Paul

doi:10.1504/ijbg.2009.022602

Cited by 8 publications

(8 citation statements)

References 1 publication

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“…However, many goods have unsustainable features, such as inclusion of finite natural resources. Furthermore, many goods comprise materials that can seldom be sourced locally, such as rare earths and other scarce materials [ 31 , 32 ]. Thus, there is often long-distance transportation of materials in supply chains characterized by high entropy [ 33 ], here H ( U ).…”

Section: Information Entropy In Production Distributionsmentioning

confidence: 99%

An Information-Theoretic Analysis of Flexible Efficient Cognition for Persistent Sustainable Production

Fox

Kotelba

2020

Entropy

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Amidst certainty, efficiency can improve sustainability by reducing resource consumption. However, flexibility is needed to be able to survive when uncertainty increases. Apropos, sustainable production cannot persist in the long-term without having both flexibility and efficiency. Referring to cognitive science to inform the development of production systems is well established. However, recent research in cognitive science encompassing flexibility and efficiency in brain functioning have not been considered previously. In particular, research by others that encompasses information (I), information entropy (H), relative entropy (D), transfer entropy (TE), and brain entropy. By contrast, in this paper, flexibility and efficiency for persistent sustainable production is analyzed in relation to these information theory applications in cognitive science and is quantified in terms of information. Thus, this paper is consistent with the established practice of referring to cognitive science to inform the development of production systems. However, it is novel in addressing the need to combine flexibility and efficiency for persistent sustainability in terms of cognitive functioning as modelled with information theory.

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Section: Information Entropy In Production Distributionsmentioning

confidence: 99%

An Information-Theoretic Analysis of Flexible Efficient Cognition for Persistent Sustainable Production

Fox

Kotelba

2020

Entropy

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“…Despite the growing presence and increasing spatial reach of active and fashion wear made from New Zealand merino, 95% of the country's wool exports are in the strong wool category (Mitchell et al 2009). Production of wool fibre in the range 24-40 microns has been prominent since the development of new animals for the frozen meat trade in the late 19th century.…”

Section: Strong Wool Worldsmentioning

confidence: 99%

Worlds of wool: Recreating value off the sheep's back

Pawson

Perkins

2013

N Z Geog

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Recent attempts to recreate the wealth once generated in New Zealand from wool are discussed. These attempts are theorised as active processes of assemblage within overlapping and interacting social worlds. The focus of the paper is ethnographic, engaging with the actors in worlds of wool as they experiment with ways to retain and add value by enhancing connectivity between farmer‐producers, manufacturers and consumers; delineating and capturing value by constructing new products and brands; and continually developing metrologies, making new animals and advancing an array of environmental and social values. The study focuses on fine and strong wool worlds.

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“…Firms in the primary sector rely on location-bound natural resources coupled with innovation, tend to remain in the exporting phase, with some establishing their own export-supporting sales subsidiaries, but only the largest progressing to international sourcing and production (eg. Fonterra (diary), Zespri (kiwifruit), and Icebreaker (Merino wool), see Akoorie and Scott-Kennel, 2005;Mitchell, Smith, Dana, 2009;Dana and Schoeman, 2010). Many of the largest exporters have cooperative-based structures and some have traditionally enjoyed statutory rights as sole exporters in their respective industries on the justification that cooperation at home supports competitiveness abroad.…”

Section: Size and Sectormentioning

confidence: 99%

Models of internationalisation: the New Zealand experience

Scott‐Kennel

2013

IJBG

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This paper examines the models of internationalisation adopted by thirty firms from New Zealand. Analysis of the international model is based on five key dimensions: firm sector and size; international market scope; market entry and servicing strategies; and speed of internationalisation. Drivers and constraints to internationalisation are also considered in the analysis. Evaluation of these dimensions over time finds evidence of both traditional "stages" and emergent "born (again) global" models of internationalisation, and reveals that over one third of these firms experience dramatic change to their international activities and resources initiated by divestment or change of ownership. We refer to the alternative internationalisation trajectory adopted by these firms as the "transformational" model of internationalisation. The paper makes a contribution to the extant literature by providing synthesis of the New Zealand internationalisation and by building on our understanding of how patterns of internationalisation from a small open economy are changing in response to global environmental pressures.

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The international marketing of New Zealand merino wool: past, present and future

Cited by 8 publications

References 1 publication

An Information-Theoretic Analysis of Flexible Efficient Cognition for Persistent Sustainable Production

An Information-Theoretic Analysis of Flexible Efficient Cognition for Persistent Sustainable Production

Worlds of wool: Recreating value off the sheep's back

Models of internationalisation: the New Zealand experience

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