The salt effect was investigated by measurements of viscosity, cloud point, and solubility of aqueous solutions of poly(vinyl alcohol—acetate) copolymers, as these copolymers in water are sensitive in various ways to addition of various electrolytes. The major role in the salt effect is played by the anions, and water‐structure breaking anions produce salting‐in of the copolymers. Tetraalkylammonium halides (bromides and iodides) cause salting‐in of the copolymers more effectively with increase of size of the hydrophobic cations. The Setschenow equation does not hold for the polymers except for very dilute polymer concentration. In salts of monoalkyl‐substituted anions (RCOONa and RSO4Na) and cations (RNH3Cl and Br), so long as the alkyl chain is short, the salt effect is also dominated by the anions. With increase of the alkyl chain length, sodium salts of the monoalkyl‐substituted anions exert a stronger salting‐in effect upon the polymers than chlorides of similar long‐chain cations. The significance of the counteranions is suggested for the interaction of nonionic polymers and the long‐chain cations. The action of the salts on the copolymers is discussed in terms of medium effects (change of the water structure) and of the binding effect of the single ions to the polymers.