The interaction effect of online composite reviews and time pressure on information persuasiveness: A heuristic-systematic perspective

The effect of emotional changes in composite reviews on consumers' information adoption from a dual perspective

“…This was achieved by creating four experimental scenarios and analysing the effects of modifying the dynamics of varying emotional intensities. Because smartphones serve both practical and leisure purposes, and are often used in online review scenarios (Wang et al, 2021;Chen et al, 2023), they were selected as the primary experimental subject for this research. 4.3.1 Methods.…”

“…This indicates that composite reviews that appear contradictory are not necessarily so, and in fact, contradictions with greater attribute differences can be more logical. This is further investigated because of the findings that inconsistent composite reviews often result in consumers' ambivalent attitudes (Wang et al, 2021;Chen et al, 2023). In other words, the ambivalent attitudes elicited by varying descriptions of emotional potency changes in composite reviews are subject to dynamic changes.…”

“…Some research has investigated the consistency and ambivalence between initial and additional reviews to understand their interplay and effects on purchase intentions (Zhou and Li, 2017; Wang et al. , 2021; Chen et al. , 2023).…”

“…, 2023) and the interaction between the initial review and the additional review (Zhou and Li, 2017; Wang et al. , 2021; Chen et al. , 2023).…”

“…Previous studies on the impact of changes in the emotional valence of online reviews on consumer adoption intentions have mostly focused on the impact of the order of presentation of the emotional valence of a single review on consumer adoption intentions (Kim and Lee, 2015;Ruiz-Mafe et al, 2018;Bignea et al, 2022). Meanwhile, there has been a great deal of discussion surrounding the emergence of composite reviews, with particular attention paid to two main points: the impact of additional reviews on their own (Shen et al, 2015;Wang et al, 2020;Zhang et al, 2023) and the interaction between the initial review and the additional review (Zhou and Li, 2017;Wang et al, 2021;Chen et al, 2023). While few research have looked at how consumers' purchase intentions are affected by sequential changes in the emotional valence of composite reviews, and it is difficult to distinguish between the different effects of two changes in emotional valence due to the primacy and proximity effects (Chen et al, 2019).…”