“…With respect to producers' adoption of specific sustainability practices, much emphasis was put on environmental management systems (EMS; Gilinsky et al, 2015;Marshall et al, 2010), such as the ISO 14001 standard, for which the majority of wineries (i.e., familyowned or small-scaled) often lack financial resources (Borsellino et al, 2016;Szolnoki, 2013). There is a need to go beyond EMS (Christ & Burritt, 2013;Flores, 2018) and related sustainable practices, such as eco-certification (Giacomarra, Galati, Crescimanno, & Tinervia, 2016), programs, guidelines, and voluntary standards (Mariani & Vastola, 2015). In line with the potential beneficial impacts of the adoption of sustainability on cost reduction, competitive advantage or differentiation in wine companies (Atkin, Gilinsky, & Newton, 2012;Flint & Golicic, 2009;Gilinsky et al, 2015;Signori, Flint, & Golicic, 2017), including small and medium-sized enterprises (SMEs; Malesios et al, 2018), one can assign sustainability practices to different management domains, among which marketing, operational, supply chain management, and innovation management.…”