2008
DOI: 10.1002/9781118258316
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Cited by 27 publications
(18 citation statements)
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“…Application of AD principles to concept evaluation relies more on technical knowledge, compared to other methods used for evaluation, since the designer reformulates the needs perceived by the customer into the functional requirements [12]. Therefore, this results in an evaluation process based on the fulfilment and independence of functional requirements and may reduce biased personal judgments [7].…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…Application of AD principles to concept evaluation relies more on technical knowledge, compared to other methods used for evaluation, since the designer reformulates the needs perceived by the customer into the functional requirements [12]. Therefore, this results in an evaluation process based on the fulfilment and independence of functional requirements and may reduce biased personal judgments [7].…”
Section: Discussionmentioning
confidence: 99%
“…In other cases, independence is measured by calculating reangularity (R) and semiangularity (S). Reangularity relates the angles between the axes of the design parameters, while semiangularity measures the magnitude of the diagonal elements [12]:…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…Customer behaviour theories also stipulate that understanding and cultivating the right customer expectation is the centre piece for achieving customer satisfaction and effective supply chain intermediation [45,46,47]. One can understand that the buyer's perception is based on its evaluation of the product or service received.…”
Section: Literature Reviewmentioning
confidence: 99%
“…• Catalogues of tools such as those presented by Griffi n and Somermeyer (2007) and Silverstein et al (2009), although many of these are aimed at general management (for example: Burtonshaw-Gunn, 2008).…”
Section: Introductionmentioning
confidence: 99%