The Innovative Semi-Analytical Screen Survey Tool and Intermittent Screen Review Sampling Method Used Amid COVID-19 Pandemic

Abstract

Hence the social life is changing and social interaction is amplified by technology. Therefore, social research would change its approach/es concomitantly. We are living in the age of technology where many people are interacting through social media generally referred to as a screen. Therefore, it is creating the need for innovative screen research methods to study and give meaning to screen interaction. Due to lock-down and restrictions on physical interaction during the COVID-19 pandemic, the screen interaction is intensified. Particularly the community-based organizations, businesses, and academia were observed prone towards using screen interaction approaches. Similarly an International Non-Governmental Organization hereinafter (INGO) in Erbil, Iraq. Started a Facebook page to interact with its beneficiaries to listen to their urgent needs and feedback to project activities. Based on that monitoring and evaluation unit observed a need to monitor screen interaction between organization and community. Hence, the innovative approaches of screen survey and screen sampling were identified. To conduct an intermittent screen survey it was important to select a relevant sampling method. In general, there are two schools of sampling in social sciences. Probability sampling and non-probability sampling. Under probability sampling, each individual has the right to be selected as a participant in a study. Under non-probability sampling, participants are selected based on certain criteria that are relevant to the domain of study. Both schools of sampling have many types and sub-types selected as per the specifications of a study. Therefore, the Intermittent Screen Review Sampling (ISRS) method was developed based on precedent theoretical work. The screen survey refers to the collection and analysis of responses of viewers of any specific social media page. Where respondents are not asked to participate or share their feelings or thoughts. Respondents voluntarily appear on the screen and interact with any post and reflect their thoughts. Henceforth, the surveyors collect these displayed thoughts intermittently, do some analytical work, and produce meaning out of these emojis, shares, memes, and comments. Quantitative and qualitative analyses were conducted within the context of the post/s shared by authorized person/s on a social media official page. Thereafter, the results were presented in quantities and narrations. This research paper is developed to communicate these innovative approaches of semi-analytical screen survey and intermittent screen review sampling at a wider level. This research would pave a way for further screen studies and innovations that are the needs of our screen generation.