The Innovation and Development Path of Cultural and Creative Industries in Anhui Province, China: Nvivo12-Based Policy Text Analysis

Abstract

The policy planning of cultural and creative industries is the leading factor affecting the development of cultural and creative industries and is also an important factor in driving China’s economic transformation. How to combine the policy with the actual industrial development and how to scientifically assess the construction effect of cultural and creative industries and build the corresponding planning system are the key points of the current development of cultural and creative industries in Anhui Province, China. The study first analyzes the regional cultural characteristics and development status of Anhui Province, then uses Nvivo12 qualitative software to conduct grounded research and qualitative text analysis on 20 Chinese cultural and creative industry development policy texts, and summarizes three core elements that promote the development of China’s cultural and creative industry: “development task,” “development goal,” and “development guarantee.” Then, according to the three core elements of the text, we propose policy recommendations for the innovation and development of Anhui’s cultural and creative industries: focus on “cultural heritage and sustainable development” policy formulation, explore Anhui’s regional characteristics and culture; strengthen the development of urban-rural cultural integration and mechanism innovation; optimize and adjust the structure and supply of cultural industries; top-level design to clarify the strategic direction of culture, and coordinate the research tasks to empower industrial innovation. Relying on new media means, it integrates three major development strategies to build a new mechanism for internationalized communication of cultural and creative industries in Anhui Province, develop regional advantageous industries, form advantageous cultural industry clusters, effectively spread local culture, and promote sustainable development of local economy.

Empirical Study of Cultural Industry Competitiveness in Anhui Province Based on the Diamond Model

“…The study gathered qualitative data from six facets that are identified as "Themes". Zeng & Yang (2022) uses qualitive analysis to investigate the regional cultural characteristics and development status of Anhui Province firstly and makes in-depth analysis of 20 policy texts about Chinese cultural and creative industry development by performing grounded research and qualitative text analysis through the Nvivo12 qualitative analysis software. This study put forward three core elements, namely, development task, development goal and development guarantee, which may inspire policy makers for further innovation and development of cultural and creative industries in Anhui province.…”

“…As a strong economic and cultural province in China, Anhui province is rich in cultural resources and has a high level of economic development, which provides unique conditions for the development of cultural industries (Zeng & Yang, 2022). As shown in Table 1, the valueadded of cultural and related industries in Anhui province grew from RMB 105.231 billion in 2016, to RMB 119.595 billion in 2017, and to RMB153.728 billion in 2018, occupying compositions of gross domestic product (GDP) 4.03%, 4.00% and 4.52% respectively.…”

Pelatihan Aplikasi NVivo untuk Riset Kualitatif Bidang Akuntansi kepada Para Peneliti di Universitas Dhyana Pura

“…Proses menjadi lebih cepat karena terbantu dalam proses transkrip hasil wawancara, terbantu dalam proses coding jawaban informan, terbantu dalam proses visualisasi jawaban informan, dan berbagai kemudahan lainnya (Dalkin et al 2021). Salah satu yang software yang user friendly dan sangat membantu proses penyelesaian riset kualitatif berbasis data hasil wawancara, yaitu software NVivo 12 Plus (Zeng and Yang 2022). Software NVivo ini banyak digunakan oleh para peneliti pemula maupun peneliti yang sudah berpengalaman (Soehardi et al 2021).…”

Innovation on Cultural and Creative Product–Designing Traditional Chinese Poetry into Product

“…Tong (2021) focuses on the foreign trade aspect of Beijing's cultural and creative industry, identifying the small scale and need for diversified patterns. Zeng (2022) analyses the development of cultural and creative industries in Anhui Province, emphasising the need for policy integration, regional characteristics, and structural optimisation. Li (2010) explores marketing strategies in the cultural and creative industry, using the Palace Museum as a case study and suggesting improvements in copyright protection and international promotion.…”