1996
DOI: 10.1080/00913367.1996.10673496
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The Information Content of Advertising: A Meta-Analysis

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Cited by 253 publications
(142 citation statements)
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“…Rather than this coarse distinction, our classification follows the seminal classification work of Resnik and Stern (1977), who operationalize informative advertising based on the number and characteristics of informational cues (see Abernethy and Franke, 1996 for an overview of studies in this stream). Some criteria for classifying content as informative include details about product deals, availability, price, and product related aspects that could be used in optimizing the purchase decision.…”
Section: Introductionmentioning
confidence: 99%
“…Rather than this coarse distinction, our classification follows the seminal classification work of Resnik and Stern (1977), who operationalize informative advertising based on the number and characteristics of informational cues (see Abernethy and Franke, 1996 for an overview of studies in this stream). Some criteria for classifying content as informative include details about product deals, availability, price, and product related aspects that could be used in optimizing the purchase decision.…”
Section: Introductionmentioning
confidence: 99%
“…The current state of the literature does assess individual text elements as well as message framing as such, but completely lacks research on the potential benefits of incorporating an information cue, despite the fact that, at least in the context of offline marketing campaigns, it is known to affect user behavior [12]. Therefore, we would like to augment current research by analyzing the impact of an information cue upon online user behavior.…”
Section: Related Literaturementioning
confidence: 99%
“…The framing of messages is a well-studied field of research [10] in the context of offline marketing campaigns, in particular the evaluation of information contained in an ad [12]. However, researchers have only just started to investigate different types of messages in the context of paid search.…”
Section: Related Literaturementioning
confidence: 99%
“…In conclusion, consumers may react differently to an advertisement according to their culture (Harris and Attour, 2003;Zhang and Gelb, 1996;Buzzell, 1986;Harris, 1984), which underlines the need to conduct prior studies to emphasize the socio-cultural specifics of the target market (Abernethy and Franke, 1996;Al-Olayan and Karande, 2000) in order to ensure the success of a buzz campaign.…”
Section: Literature Reviewmentioning
confidence: 99%