The influencing factors and marketing strategies of developing telecommunication industry customer loyalty

Abstract

In this paper, we analyze the influencing factors of the customer loyalty and set up the relational assess model， then apply analytic hierarchy process to establish the relation weights which influence the customer loyalty. At last, by means of applied instances in telecommunication industry, we represent the internal relations between the influencing factor weights and the customer loyalty and put forward marketing strategies on product and customer divergences to develop the customer loyalty.