“…Sales performance was measured considering the percentage of sales growth due to innovative products (Katila, 2002;Belderbos, Carree, & Lokshin, 2004;Wu, Wu, & Si, 2016;Lee, Joo & Kim, 2017;Sarpong & Teirlinck, 2018), the extent of achievement of sales objectives (Atuahene-Gima & Wei, 2011), and percentage of turnover of innovative products (Kobarg, Stumpf-Wollersheim, & Welpe, 2017;Maria, Freitas, & Fontana, 2017).…”