The influences of cultural values on consumers’ green purchase intention in emerging markets: an evidence from South Korea and Vietnam

Le-Kim, Son; To‐The, Nguyen; Nguyen-Thu, Hang; Nguyen‐Anh, Tuan

doi:10.1007/s12144-022-04064-0

Cited by 2 publications

(14 citation statements)

References 49 publications

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“…Furthermore, social norms and attitudes have been shown to mediate the role between cultural values and green purchase intention, as demonstrated by previous research (Nguyen-Thi-Phuong et al, 2022). Additionally, Zaremohzzabieh et al (2021) found that environmental concerns are an independent factor, while attitude plays a mediating role in shaping the GPI of Malaysian consumers (Zaremohzzabieh et al, 2021).…”

Section: 23supporting

confidence: 54%

“…Examples can be green apparel products, green products, green brands or characteristics of products that will convince consumers to get involved in green purchase intention (Joshi et al , 2019). Additionally, there have been a number of authors who have demonstrated similarities with this study, for example, in the cases of Germany (Rausch and Kopplin, 2021), Indonesia (Suparno, 2020), Hungary (Pop et al , 2020), Vietnam (Duong, 2022; Nguyen-Thi-Phuong et al , 2022) and Pakistan (Salam et al , 2022). These findings show that attitude is a vital factor in shaping consumers’ intention to make environmentally friendly purchases.…”

Section: Resultsmentioning

confidence: 58%

“…This can be explained as follows: the social norm is defined completely differently from green purchase intention, and this issue has been demonstrated through the perception and context of purchase that have an impact on purchase intention (Nguyen-Thi-Phuong et al , 2022). As for social standards, Vietnamese youth are not too concerned with the criteria and are associated with green concerns and sustainable development (Huang et al , 2019).…”

Section: Resultsmentioning

confidence: 99%

“…Social norms are essential in shaping behavior and influencing green purchasing decisions when individuals perceive environmentally friendly products (Mo et al , 2022; Nguyen-Thi-Phuong et al , 2022; Sun and Wang, 2020). Consumers often consider the expectations and actions of others when deciding what is acceptable, and social norms have a significant impact on their preferences and actions (Sreen et al , 2018; Zhuang et al , 2021).…”

Section: Literature Review and Development Of The Research Frameworkmentioning

confidence: 99%

“…Green purchase intention has been investigated in some developing countries, such as Malaysia (Leong et al , 2022), India (Jaiswal et al , 2021; Roy et al , 2020) and Indonesia (Anindito and Handarkho, 2022). Vietnam’s online market is attractive and vibrant for firms (Nguyen-Thi-Phuong et al , 2022); however, the existing literature reveals a lack of studies investigating how cognitive factors and e-social interactions influence green purchase intentions, particularly among young Vietnamese consumers. Meanwhile, social media has changed consumer behavior significantly (Gahlot Sarkar et al , 2019).…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Exploring the effect of cognitive factors and e-social interactions on the green purchase intention: evidence from a transitional economy

Phan

Huang

2023

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Purpose This study aims to investigate the cognitive factors and e-social interactions that influence the green purchase intention of Vietnamese consumers. Design/methodology/approach This study conducted the survey with 453 samples of young consumers in Vietnam, using the partial least squares structural equation modeling approach to evaluate the measurement quality to deal with research objectives. Findings The findings of this study demonstrate that cognitive factors positively impact green purchase intentions in Vietnam. Moreover, the analysis revealed that the attitude variable played a mediating role in this model, whereas the social norms factor did not. Research limitations/implications This study presents several valuable findings on the green purchase intentions of young Vietnamese consumers. Therefore, the results can potentially advance and strengthen green purchasing theories in the Vietnamese market. Moreover, the recommendations indicate that cognitive factors and e-social interactions are crucial in shaping green purchasing intentions among Vietnamese consumers. Thus, it is suggested that the firms in the Vietnamese market focus on green marketing based on leveraging these factors. Originality/value This work provides a valuable contribution to the knowledge related to cognitive and e-social interactions among young Vietnamese consumers. It demonstrates the significant impact of these elements on green purchase intentions through e-commerce.

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Section: 23supporting

confidence: 54%

Section: Resultsmentioning

confidence: 58%

Section: Resultsmentioning

confidence: 99%

Section: Literature Review and Development Of The Research Frameworkmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Exploring the effect of cognitive factors and e-social interactions on the green purchase intention: evidence from a transitional economy

Phan

Huang

2023

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Cultivating sustainable consumption: The role of harmonious cultural values and pro‐environmental self‐identity

Zhao,

Dermody,

Koenig‐Lewis

et al. 2023

J of Consumer Behaviour

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This paper investigates the connections between harmonious cultural values, pro‐environmental self‐identity and consumers' sustainable consumption behaviours spanning acquisition, usage and disposal. It evaluates the relevance of Chinese cultural values that purport harmony between humans, nature and society that is, man‐nature orientation, and horizontal/vertical dimensions of individualism collectivism. The results from the online survey with 503 urbanised Chinese reveals these values disparately influence this consumption. Despite the limited direct behavioural effect of these harmonious values, pro‐environmental self‐identity plays an important role in mediating their indirect effects on the five behaviours. This paper therefore extends theorisation of the values‐identity‐behaviour relationship from a cultural‐values orientation perspective. It offers new insights to understand urbanised Chinese consumers sustainable consumption behaviours.

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The influences of cultural values on consumers’ green purchase intention in emerging markets: an evidence from South Korea and Vietnam

Cited by 2 publications

References 49 publications

Exploring the effect of cognitive factors and e-social interactions on the green purchase intention: evidence from a transitional economy

Exploring the effect of cognitive factors and e-social interactions on the green purchase intention: evidence from a transitional economy

Cultivating sustainable consumption: The role of harmonious cultural values and pro‐environmental self‐identity

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