“…Examples can be green apparel products, green products, green brands or characteristics of products that will convince consumers to get involved in green purchase intention (Joshi et al , 2019). Additionally, there have been a number of authors who have demonstrated similarities with this study, for example, in the cases of Germany (Rausch and Kopplin, 2021), Indonesia (Suparno, 2020), Hungary (Pop et al , 2020), Vietnam (Duong, 2022; Nguyen-Thi-Phuong et al , 2022) and Pakistan (Salam et al , 2022). These findings show that attitude is a vital factor in shaping consumers’ intention to make environmentally friendly purchases.…”