The Influence of Travel Motivation on Satisfaction and Intention to Visit Terengganu

Abstract

Tourism is considered one of the fundamental industries worldwide, which has the potential to strengthen economic development. In 2017 only, tourist comings to Malaysia generated a national income of RM49.6 billion. This study aims to determine whether tourists are gratified with their visit to Terengganu for tourism and to explore the factors influencing the tourist satisfaction by push and pull travel motivations. The tourists’ perceptions are important since they could be used to determine the degree of their contribution to the development of tourism. The findings indicated that the overall tourist satisfaction with their visit to Terengganu is high, with a mean value of 3.84. The findings also showed that factors influencing the tourists to visit Terengganu are hospitality of the service providers, friendly attitude of the local communities, local culture, and attractive scenery. There is a need for concerted efforts to increase the tourists’ satisfaction since it influences their intention for future visit to the state.

The determinants of Muslim millennials’ visiting intention towards halal tourist attraction

“…Hence, Muslim millennials would feel comfortable when visiting Lombok. This result is in line with previous studies conducted by Lam and Hsu (2006), Miao (2015), Zarrad and Debabi (2015), Suhud (2014), Khan et al (2017) and Hasan et al (2018) showing that motivation in travelling has been measured as behavioural beliefs and subjective norms. This result also confirms that motivation as an important predictor in choosing a destination.…”

Perceived risk and travel motivation as determinants of outbound travel intention during the COVID-19 pandemic

“…Koncept je u literaturu o turizmu uveo Dann (1977), koji pod pull faktorima podrazumeva one karakteristike koje turiste privlače određenoj destinaciji (Kim & Chalip, 2004), poput sunca i mora, dok push faktori reprezentuju intrinzičnu motivaciju turista (Marinković i sar., 2018). Dakle, pull faktori odnose se na specifičnosti određene destinacije, dok su push faktori povezani sa aspiracijama turista (Hasan, Som & Ismail, 2018). Dann (1977) navodi da bi u objašnjavanju razloga zbog kojih turisti putuju trebalo poći od push faktora, jer, iako određena destinacija može imati veliki broj atrakcija za potencijalne turiste, njihova odluka da je posete izgrađuje se prvenstveno kao posledica prethodno nastale potrebe za putovanjem.…”