The influence of tourists' monetary and temporal sunk costs on destination trust and visit intention

Su, Lujun; Chen, Huixuan; Huang, Yinghua

doi:10.1016/j.tmp.2022.100968

Cited by 20 publications

(15 citation statements)

References 54 publications

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“…Studies have provided evidence that the endowment effect can outweigh loss aversion among providers of shared accommodations since providers do not adjust the WTA in view of the costs (Teixeira et al, 2020), but the veracity of this statement remains unproven, as cost and loss are not necessarily equivalent. Loss aversion has also been applied to analyze and explain risk-taking behavior in the contexts of auctions (Ashta, 2006), financial investments (Seo & Sharma, 2018), early booking (Rahman, Crouch, & Laing, 2018), gambling (Flepp et al, 2021), and reactions to sunk costs (Su et al, 2022). In uncertain situations where online reviews and locations greatly inform decisions, risk-taking behavior varies regarding resort and restaurant choices.…”

Section: Resultsmentioning

confidence: 99%

“…A similar number of articles (21 articles, 23%) were classified into the second stage, exploring, in which the studies aimed to enrich or complement PT principles, for example, to investigate the possible moderators that regulate the patterns of reference dependence (e.g., Sellers & Nicolau, 2023), loss aversion (e.g., Xu & Zeng, 2022), diminishing sensitivity (e.g., Nicolau et al, 2023), and so on. The remaining majority (55 articles, 59%) were all in the stage of developing, which refined and extended PT beyond its original research setting to underpin arguments and help build knowledge in new research fields and topics, including but not limited to sunk cost (e.g., Su et al, 2022), sales promotion (e.g., Lim & Ok, 2022), inventory management (e.g., C. Li & Yin, 2020), environmental behavior (e.g., Y. Huang et al, 2021), and value of time (e.g., J. M. Chen et al, 2020).…”

Section: Theoretical Applicationmentioning

confidence: 99%

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An Assessment of Prospect Theory in Tourism Decision-Making Research

Lin

Song

2023

Journal of Travel Research

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Prospect theory has been an essential theoretical foundation for behavioral economics, as recognized with the Nobel Prize in economic sciences in 2002. The growing interest in behavioral economics among tourism researchers necessitates a systematic assessment of prospect theory and its application in tourism research to critically examine the current status of tourism decision-making studies. This study therefore clarifies the theoretical background of prospect theory and analyzes 93 published studies to examine how prospect theory has performed in explaining tourism decision-making. The study also evaluates the application of prospect theory in tourism research and provides future research directions with respect to under-researched dimensions, reference points, dynamic decision-making processes, and the logical continuity and systemization of prospect theory.

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Section: Resultsmentioning

confidence: 99%

Section: Theoretical Applicationmentioning

confidence: 99%

An Assessment of Prospect Theory in Tourism Decision-Making Research

Lin

Song

2023

Journal of Travel Research

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“…To ensure measurement validity, the scales were translated and back-translated between Chinese and English [ 69 ]. Five experts, including two tourism scholars and three destination practitioners, participated in the pre-test for content evaluation.…”

Section: Methodsmentioning

confidence: 99%

Linking Perceived Environmental CSR to Residents’ Environmental Citizenship Behavior in Rural Tourism: The Mediating Role of Resident–Environment Relationship Quality

Rao

Qiu

Morrison

et al. 2022

IJERPH

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Residents’ environmental citizenship behavior is essential to the environmental protection and sustainable development of rural destinations. However, previous research with regards to environmental citizenship behavior has focused on an employee perspective, rather than a resident one. Through the theoretical lens of the Stimulus-Organism-Response (SOR) model, our research examined how perceived environmental CSR (ECSR) contributes to residents’ environmental citizenship behavior, with resident-environment relationship quality acting as the organism. Data collected from a Chinese rural destination were analyzed with a structural equation modeling approach. Results indicate that: (1) perceived ECSR directly and positively influences residents’ environmental citizenship behavior; (2) relationship quality variables (i.e., environmental identification and environmental commitment) directly and positively affect residents’ environmental citizenship behavior; (3) environmental identification directly and positively affects environmental commitment; (4) relationship quality variables positively mediate the effect of perceived ECSR on residents’ environmental citizenship behavior. The current research complements existing tourism literature on environmental citizenship behavior with a focus on perceived ECSR and relationship quality from the aspect of residents in rural destinations. The findings also provide some practical implications that potentially facilitate the adoption of environmental citizenship behavior among residents for sustainable destination management.

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“…Trust has been studied as a key construct in relationship marketing and a basic component of business relationships. Trust determines the extent to which one party believes in the other party's promises (Su et al , 2022; Sullivan and Kim, 2018). Regarding the increasing importance of relationship marketing and customer relationship management, the issue of trust is becoming more and more important (Dehghanpouri et al , 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

The COVID-19 pandemic and repurchase intention in building brand engagement in the airline industry

Shabankareh

Hamzavi

Ranjbaran

et al. 2023

JHTI

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PurposeGripped by the COVID-19 pandemic, the airline industry has faced many restrictions. Based on the determining factor of repurchase intention, this research paper addresses the roles of brand engagement (BE) and consumer trust during the pandemic.Design/methodology/approachA number of 439 out of 500 questionnaires, which were distributed among the Iranian airlines' customers, were completed and returned (an 87% response rate). SmartPLS 3 was used to carry out the confirmatory factor analysis (CFA) and exploratory factor analysis (EFA) in order to validate the research hypotheses.FindingsThe results show that during the COVID-19 pandemic, BE had a significant effect on customer purchase intention. In addition, BE boosted customer trust and thereby increased repurchase intention. Perceived risks of COVID-19 moderated these relationships. The findings also show that airline customers are highly sensitive to various perceived risks and were especially so during the COVID-19 pandemic. These perceived risks have major impacts on customers' intention to reuse the services of airline companies. High levels of perceived risk decrease customer trust, BE and repurchase intention rates, and vice versa.Practical implicationsThis paper provides authorities and decision-makers of the air transport industry with several practical recommendations based on the research findings. As the results confirmed, there is a worthwhile relationship between BE and customer trust; regarding the both direct and indirect benefits of customer trust for for-profit firms and the huge importance of trust in creating competitive advantages, different airline companies need to implement various strategies to engage customers with their brand names, and thereby institutionalize trust in their customers' minds during the pandemic. Since customer trust was also found to improve repurchase intention rates significantly, authorities of the airline industry must take actions to reduce feelings of mistrust and risk among consumers and increase customer trust during COVID-19.Originality/valueThis paper is the first to explore the effect of BE on airline customers' repurchase intentions during the COVID-19 pandemic. It has produced practical suggestions to employees and activists of the air transport industry regarding the use of BE as a tool to restore customer trust during and after the COVID-19 epidemic. This research focuses on the airline industry, which is particularly interesting given the industry's intensely competitive environment and the dramatic effect of COVID-19 on the industry.

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The influence of tourists' monetary and temporal sunk costs on destination trust and visit intention

Cited by 20 publications

References 54 publications

An Assessment of Prospect Theory in Tourism Decision-Making Research

An Assessment of Prospect Theory in Tourism Decision-Making Research

Linking Perceived Environmental CSR to Residents’ Environmental Citizenship Behavior in Rural Tourism: The Mediating Role of Resident–Environment Relationship Quality

The COVID-19 pandemic and repurchase intention in building brand engagement in the airline industry

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