Linking Perceived Environmental CSR to Residents’ Environmental Citizenship Behavior in Rural Tourism: The Mediating Role of Resident–Environment Relationship Quality
Abstract:Residents’ environmental citizenship behavior is essential to the environmental protection and sustainable development of rural destinations. However, previous research with regards to environmental citizenship behavior has focused on an employee perspective, rather than a resident one. Through the theoretical lens of the Stimulus-Organism-Response (SOR) model, our research examined how perceived environmental CSR (ECSR) contributes to residents’ environmental citizenship behavior, with resident-environment re… Show more
“…Enjoying advantages of natural landscape, traditional culture, and leisure traits, rural tourism plays an irreplaceable role in tourism sector, and makes significant contributions to economic revitalization, poverty alleviation, agricultural transformation, natural resources management, local culture revival, and resident well-being improvement [2,3]. It has also been particularly favored by people during COVID-19 pandemic [4]. Having been restricted from international travels, people are cautious about population density, space, and restorative environment [5].…”
How to save resources and protect the environment at destinations is one of the hot issues in tourism. One effective solution is to cultivate tourist resource-saving behavioral intentions (TRSBI). Prior studies mainly use Structural equation modeling (SEM) to explore its antecedents, whereas other potential methods (i.e., fuzzy-set qualitative comparative analysis, fsQCA for short) have been less adopted. This study combines SEM and fsQCA to examine TRSBI in a rural tourism context. Specifically, SEM is executed to investigate how environmental concern influences TRSBI based on the theory of planned behavior (TPB), while fsQCA is applied to uncover the multiple configurations in the TRSBI formation. The findings from SEM indicated that (1) environmental concern positively and directly influenced TRSBI; (2) TPB constructs (i.e., attitudes toward the behavior, subjective norms, and perceived behavioral control) positively and separately mediated the associations of environmental concern with TRSBI. The fsQCA outcomes showed that three configurations result in a high level of TRSBI: (1) high attitudes toward the behavior, subjective norms, and perceived behavioral control, (2) high attitudes toward the behavior, subjective norms, and environmental concern, and (3) high attitudes toward the behavior, perceived behavioral control, and environmental concern. The combined approaches offer a systematic and holistic solution to explore TRSBI in rural tourism.
“…Enjoying advantages of natural landscape, traditional culture, and leisure traits, rural tourism plays an irreplaceable role in tourism sector, and makes significant contributions to economic revitalization, poverty alleviation, agricultural transformation, natural resources management, local culture revival, and resident well-being improvement [2,3]. It has also been particularly favored by people during COVID-19 pandemic [4]. Having been restricted from international travels, people are cautious about population density, space, and restorative environment [5].…”
How to save resources and protect the environment at destinations is one of the hot issues in tourism. One effective solution is to cultivate tourist resource-saving behavioral intentions (TRSBI). Prior studies mainly use Structural equation modeling (SEM) to explore its antecedents, whereas other potential methods (i.e., fuzzy-set qualitative comparative analysis, fsQCA for short) have been less adopted. This study combines SEM and fsQCA to examine TRSBI in a rural tourism context. Specifically, SEM is executed to investigate how environmental concern influences TRSBI based on the theory of planned behavior (TPB), while fsQCA is applied to uncover the multiple configurations in the TRSBI formation. The findings from SEM indicated that (1) environmental concern positively and directly influenced TRSBI; (2) TPB constructs (i.e., attitudes toward the behavior, subjective norms, and perceived behavioral control) positively and separately mediated the associations of environmental concern with TRSBI. The fsQCA outcomes showed that three configurations result in a high level of TRSBI: (1) high attitudes toward the behavior, subjective norms, and perceived behavioral control, (2) high attitudes toward the behavior, subjective norms, and environmental concern, and (3) high attitudes toward the behavior, perceived behavioral control, and environmental concern. The combined approaches offer a systematic and holistic solution to explore TRSBI in rural tourism.
“…There have been mounting efforts to understand pro-environmental behaviors [ 10 , 11 , 12 ], among which substantial attempts have been made to explain the antecedents through various social psychological theories, such as the stimulus-organism-response model, the norm activation model, the cognition-affect-behavior model, reciprocity theory, theory of reasoned action and its successor, and theory of planned behavior [ 13 , 14 , 15 , 16 , 17 ]. Theory of planned behavior shows its prevalence among social cognitive theories [ 18 ].…”
Waste sorting is a practical way of handling the garbage and an effective strategy for facilitating sustainable waste management. This research extended the theory of planned behavior (TPB) with self-identity and moral norms to predict waste sorting intentions in a heritage context of tourism. A total of 403 valid self-administrated questionnaires were achieved at a heritage destination in China. The results indicated that: (1) TPB variables (i.e., attitudes toward the behavior, subjective norms, and perceived behavioral control), self-identity, and moral norms were all directly and positively linked to tourists’ waste sorting intentions, respectively; (2) self-identity indirectly influenced tourists’ waste sorting intentions through the mediation of moral norms; and (3) the integrated model exhibited better predictive utility than any single model. This research contributes to the literature on waste management in the context of tourism by extending TPB with identity and personal normative constructs. It also provides practical implications for destination managers to leverage tourists’ self-identity and moral norms for sustainable management.
“…To increase the local population's knowledge of environmental protection, tourist cities' values, meanings, and emotions are essential (Rouillard T et al 2022). Thus, it is impossible to overlook the role that citizens of tourist cities play in preserving the environment and promoting the sustainable growth of tourist attractions (Rao X et al 2022). Urban tourism can achieve sustainable development by taking into account locals' access to tourism information, in uencing their opinion of and support for the effects of tourism (Stylidis D et al 2014), and involving them in the decisionmaking process for tourism-related projects (Obradovic S et al 2021).…”
The way that tourists behave when making decisions has a big impact on both the growth of tourism and the preservation of the environment. This paper builds a tripartite dynamic game analysis model of tourism development and environmental protection behavior from the perspectives of tourism city government, community, and tourism enterprises. It then computes the equilibrium solution of tripartite benefit maximization based on the dynamic game model. Based on this, the action plan for environmental protection during the development of tourism is presented in accordance with the three parties' best decision.The governments of tourist cities can increase the punishment for some behaviors that may damage the environment by establishing environmental protection regulations. At the same time, the role of the community in the development of the tourism city is played, and the participation of the community is helped in innovative ways. Tourism enterprises can actively introduce tourism professionals to enhance the overall service awareness of the tourism industry.
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