The influence of the image of a product's region of origin on product evaluation

Ittersum, Koert van; Candel, Math J. J. M.; Meulenberg, M.T.G.

doi:10.1016/s0148-2963(01)00223-5

Cited by 269 publications

(286 citation statements)

References 34 publications

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“…The infl uence of a brand origin on a product evaluation has mainly been studied from a country-of-origin perspective (Van Ittersum et al 2003). A number of studies disclose the importance of the country image to the customer buying decisions by analysing the relationship between country evolution and manufacturing dimensions of a product.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Since the effect of a brand origin has been mainly studied from the country-of-origin perspective (Van Ittersum et al 2003), the country-of-origin literature is used as the main source for our model and hypothesis. Specifi cally, we continue the second direction of the brand origin studies and analyse the effect of communication on the associations with origin.…”

Section: Conceptual Model and Hypothesesmentioning

confidence: 99%

“…Consequently, the attitude towards the new product depends on the image consumer holds onto that origin (Van Ittersum et al 2003). It has been expected that the association with brand origin will synergize with the associations of new products of the …”

Section: Conceptual Model and Hypothesesmentioning

confidence: 99%

“…This region embodies the principles of shared values and common purpose better than any other region (Mrugank 1996 ) and outlines many advantages for regional branding. Furthermore, companies in the Baltic Sea Region have become increasingly active in cluster and competitiveness efforts in the national and global markets (Van Ittersum et al 2003). Baltic Development Forum is exploring the possibility to brand this region as the "top of Europe" not only geographically, but also in terms of economic growth, educational levels, innovation, research and development (Ahmed and d'Astous 2008).…”

Section: Introductionmentioning

confidence: 99%

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International Region as a Brand Origin: Conceptualization and Review

Chlivickas

Smaliukienė

2009

Journal of Business Economics and Management

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Abstract. The purpose of the paper is to examine the international region-relation as a brand origin. The results of the theoretical analysis of this study provide a foundation for making suggestions about theoretical relationships between components of the brand origin. According to proposed theoretical model, communication with the consumers spreading from the strong business clusters in the international region creates emotional attitudes towards a brand origin; in addition, the quality of the products of the same clusters creates cognitive attitudes towards a brand origin. Our interest centred on a specifi c international area -the Baltic Sea region. This region embodies the principles of shared values and common purpose, hence portrays a promising situation for regional branding. Performed empirical research allowed the analysis of both emotional and cognitive components of the brand origin. Therefore, the direct effects of the attributes of local brands on the brand origin were tested on the basis of telecoms and food industries in the Baltic Sea region.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Conceptual Model and Hypothesesmentioning

confidence: 99%

Section: Conceptual Model and Hypothesesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

International Region as a Brand Origin: Conceptualization and Review

Chlivickas

Smaliukienė

2009

Journal of Business Economics and Management

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“…Ittersum et al (2003) has investigated the image of a product's region of origin on its evaluation by consumers. The basic assumption made here is, that whilst the majority of literature on COO effects can be transferred to ROO effects, as this is the majority of literature that exists concerning the origin cue, certain differences and unique aspects of ROO must be acknowledged in investigating this construct.…”

Section: Region Of Origin (Roo) Effectmentioning

confidence: 99%

Supra-national origin marking schemes

Pieterse¹,

Kuschel²

2007

Place Brand Public Dipl

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The Choice of Local Food Products by Young Consumers: The Importance of Public and Private Attributes

et al. 2016

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In this paper, we propose an explicative model for the effective purchase of various brands of local products, incorporating private and public motivations into a causal chain and considering product availability as a possible moderator of the effects of these purchase factors on local products. The results obtained by applying conditional process analysis and a Tobit model to the responses of 195 young consumers show that local identity can have direct and/or indirect effects on the effective purchase of four different brands of local, traditional, and nontraditional products. Furthermore, for two of these brands, perceived product availability moderates the relationship between product valuation and effective purchase. [EconLit citations: C51, Q13].

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The influence of the image of a product's region of origin on product evaluation

Cited by 269 publications

References 34 publications

International Region as a Brand Origin: Conceptualization and Review

International Region as a Brand Origin: Conceptualization and Review

Supra-national origin marking schemes

The Choice of Local Food Products by Young Consumers: The Importance of Public and Private Attributes

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