Abstract:This article aims to analyze the influence of the constructs 'perceived quality' and 'trust' in the repurchase intention in fitness centers and the relationship between the constructs. The sample included 193 respondents members/customers in three gyms in a small city in southern Brazil. The statistical technique used was Structural Equation Modeling (SEM), through which the conceptual model was tested. Results showed that perceived quality and trust positively influence the repurchase intention with a positiv… Show more
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