The influence of sustainable development goals (SDGs) on customer-based store equity (CBSE)

Soonsiripanichkul, Boonyawat; Ngamcharoenmongkol, Piya

doi:10.24052/jbrmr/v13issp/art-5

Cited by 9 publications

(6 citation statements)

References 54 publications

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“…Nevertheless, some scholars focused on the socio-economic dimension of CSR from an outside-in approach, which targets external stakeholders such as investors [67] or customers [68,69]. The socio-economic articles all tackled the SDGs from a holistic perspective, except for Bull and Miklian [65], where the authors emphasize SDGs 1, 8, 12, and 13, which shed light on the economic and social implications of businesses.…”

Section: Theme Two: Bi-combination Of Dimensionsmentioning

confidence: 99%

Scoping the Evolution of Corporate Social Responsibility (CSR) Research in the Sustainable Development Goals (SDGs) Era

et al. 2020

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Amidst a contemporary culture of climate awareness, unprecedented levels of transparency and visibility are forcing industrial organizations to broaden their value chains and deepen the impacts of Corporate Social Responsibility (CSR) initiatives. While it may be common knowledge that the 2030 agenda cannot be achieved on a business-as-usual trajectory, this study seeks to determine to what ends the United Nations Sustainable Development Goals (SDGs) have impacted CSR research. Highlighting linkages and interdependencies between the SDGs and evolution of CSR practice, this paper analyzes a final sample of 56 relevant journal articles from the period 2015–2020. With the intent of bridging policy and practice, thematic coding analysis has supported the identification and interpretation of key emergent research themes. Using three descriptive categorical classifications (i.e., single-dimension, bi-combination of dimensions, sustainability dimension), the results of this paper provide an in-depth discussion into strategic community, company, consumer, investor, and employee foci. Furthermore, the analysis provides a timely and descriptive overview of how CSR research has approached the SDGs and which ones are being prioritized. By deepening the understanding of potential synergies between business strategy and global climate agendas and the common good, this paper contributes to an increased comprehension of how CSR and financial performance can be improved over the long-term.

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Section: Theme Two: Bi-combination Of Dimensionsmentioning

confidence: 99%

Scoping the Evolution of Corporate Social Responsibility (CSR) Research in the Sustainable Development Goals (SDGs) Era

et al. 2020

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“…In contrast to the above statements, some hypermarkets pursued a "weak" sustainability model, instead of a "strong" one (Jones et al, 2011), given that, although when asked about the subject, consumers were aware of the importance of sustainability (Soonsiripanichkul and Ngamcharoenmongkol, 2019) and were willing to adopt sustainable products, the actual adoption rate was low (Szmigin et al, 2009;Davies and Gutsche, 2016).…”

Section: Retailer's Commitment To Sustainable Development As Perceive...mentioning

confidence: 99%

“…, 2020a, b). The concern for concepts related to sustainable development has generated significant changes in consumers' attitudes and behaviours (Soonsiripanichkul and Ngamcharoenmongkol, 2019), orienting them towards responsible, ethical and sustainable consumption (Albayrak et al. , 2013; Ruiz-Molina and Lavorata, 2018).…”

Section: Introductionmentioning

confidence: 99%

“…Sustainable development emerges as an issue of global interest (Jin-Myong et al, 2017;Chang and Chou, 2018;IISD, 2019), which involves social, economic and environmental sectors (S anchez-Gonz alez et al, 2020a, b). The concern for concepts related to sustainable development has generated significant changes in consumers' attitudes and behaviours (Soonsiripanichkul and Ngamcharoenmongkol, 2019), orienting them towards responsible, ethical and sustainable consumption (Albayrak et al, 2013;Ruiz-Molina and Lavorata, 2018).…”

Section: Introductionmentioning

confidence: 99%

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Does sustainability drive to create store equity? A proposal through image, quality and loyalty

Sanchez-González

Saura

Ruiz‐Molina

2021

IJRDM

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PurposeThe present research aims to analyse the retailer's commitment to sustainable development (RCSD) perceived by the consumers and how it contributes to store equity creation through image, perceived quality and loyalty.Design/methodology/approachA primary research was conducted through a structured questionnaire to analyse the relationships between the variables included in the proposed model. The fieldwork was conducted in 2019, obtaining responses from 617 retail consumers from four cities in Ecuador – Quito, Guayaquil, Cuenca and Machala – obtained. A structural equation model is estimated with the partial least squares technique.FindingsThere is evidence in favour of the contribution of sustainability to store equity. The positive influence of RCSD on perceived quality and the impact of the latter, together with store image, contribute to loyalty, which emerges as a critical construct in building store equity.Research limitations/implicationsSome limitations of the present study – geographic scope limited to Ecuador, analyses restricted to food retailers and pre-COVID-19 data collection – may open new research opportunities replicating the study in other regions for other retail activities and in the post pandemic context.Practical implicationsThe retailer's actions demonstrate a commitment to economic, social and environmental sustainability. As a result of this, the establishment's perceived quality improves, which is of interest to academics and retail management professionals.Originality/valueThe present research provides evidence on the chain of effects that explains the positive contribution of RCSD to store equity creation in grocery retailing.

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“…This lens affords companies the opportunity to increase revenues by differentiating from their competition as well as improving the morale of employees. Furthermore, the attachment of SDGs facilitates a reciprocal bond between business and consumer (Soonsiripanichkul & Ngamcharoenmongkol, 2019).…”

Section: Value Creation and Impact Assessmentmentioning

confidence: 99%

The positive financial and sustainability business case (Pos-FSBC)

Kraaij¹,

Evangelista²,

Poldner³

2023

New Business Models Conference Proceedings 2023

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This paper seeks to contribute to sustainable business model innovation (SBMI) literature. It aims to do so by putting forward a relatively simple tool that simultaneously calculates the financial value alongside sustainability impact based on the Sustainable Development Goals (SDGs) of a proposed business model innovation. For small businesses to validate the outcome of a proposed SBMI, some form of sustainability measurement will be necessary. Simple tooling specifically aimed at small businesses do not exist. We address this gap in how to predict or create a prognosis of the combined financial and sustainability effect of a proposed business model (BM) in a frugal (easy, time and knowledge effective) and effectual (allowing for iterations, available means and calculating affordable loss) manner. The tool is called the Pos-FSBC (Positive Financial and Sustainability Business Case). The instrument is a calculation model in Excel where users insert a limited number of numerical variables. Alongside financial variables the tool uniquely links the key variable ∆ SDG to the expected quantity sold, it then calculates the contribution to the SDGs in a relevant and measurable unit. By being successful with a sustainable innovation, the tool helps businesses drive out non-sustainable competitors. The tool has been iteratively developed and tested in several students’ projects and in a pilot with practitioners. Based on the findings we propose more iterations to develop an understanding whether the tool inspires business change and if so how.

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The influence of sustainable development goals (SDGs) on customer-based store equity (CBSE)

Cited by 9 publications

References 54 publications

Scoping the Evolution of Corporate Social Responsibility (CSR) Research in the Sustainable Development Goals (SDGs) Era

Scoping the Evolution of Corporate Social Responsibility (CSR) Research in the Sustainable Development Goals (SDGs) Era

Does sustainability drive to create store equity? A proposal through image, quality and loyalty

The positive financial and sustainability business case (Pos-FSBC)

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