The Influence of Shopping Experience and Perceived Value Toward Customer Satisfaction and Their Impacts on Customer Loyalty at Minimarkets in Aceh

Abstract

The aim of this research is to identify: (1) the influence of shopping experience and the perceived value toward customersatisfaction (2) the influence of shopping experience, the perceived value and customersatisfaction toward customer loyalty (3) the indirect influence of shopping experience and perceived value toward customer loyalty at minimarkets in Aceh evaluated through customer satisfaction.The research was conducted at minimarkets in Aceh. The objects of the study are: Shopping experience role, and the perceived value between consumer loyalty and customer satisfaction which become the mediating variables. The number of population in this study is all the customers at minimarkets in Aceh, therefore, the sampling technique used in the research was known as the non-probability sampling. It is conducted by taking the purposive sampling method, it means that the population considered as research sample has certain criterias, At the end, there were 270 respondents as the sample population. Structural equation modeling was the analysis equipment. The study identifies that the shopping experience and perceived value have positive and significant impact on customer satisfaction and shopping experience, moreover, the perceived value and customer satisfaction provide positive and significant impact toward the customer loyalty. In addition, the shopping experience and the perceived value indirectly give positive impact and significantly influence the customer loyalty of minimarkets in Aceh which shown through thee customer satisfaction.

The Effect of Social Media, Worth of Mouth, Brand Image on Increasing Home Sales of the Tempe Industry

“…< 0.05 (Ndangi et al, 2019). Based on the results of the f test, Social Media, Wort of Mouth, and Brand Image simultaneously have an effect on the increase in Home Sales of the Tempe Industry in terms of the calculated f value of 542,310 > from f table 2.70 (Amri et al, 2019). Based on the R-Square of 0.944, the value of the contribution of the impact of Social Media, Wort of Mouth, Brand Image simultaneously has an effect on the increase in Home Sales of the Tempe Industry by 94.4% and the remaining 5.6% is influenced by other factors outside of this study (Ningsih & Dukalang, 2019)…”

Analysis of Product Quality, Price, Promotion, and Location Toward Purchase Decision

“…The sampling method used accidental sampling, which is sampling by chance. The method is part of the non-probability sampling, namely there are no certain criteria in sampling so that all samples have the same opportunity (Amri et al, 2019) .…”

“…The data analysis method used is simple linear regression analysis, and hypothesis testing with t-test (partial), simultaneous test (ANOVA) and coefficient of determination (R Square). According to Imam Ghozali (Amri et al, 2019), the provisions in making decisions for the t test are if the Sig value is less than 0.05 and the t count is greater than the t table, it can be said to be influential and significant. Simultaneous f-test is based on Sig value less than 0.05 and f-count is greater than f-table.…”

“…Based on the results of the f test, product quality, price, promotion and location have a simultaneous effect on purchasing decisions at PT. Erafone Artha Retailindo Rantauprapat in terms of f count 50,181 > from f table 2.70 (Amri et al, 2019) . Based on the R-Square of 0.679, the value of the contribution of the influence of product quality, price, promotion and location on purchasing decisions at PT.…”

The Effect of Value Perception and Satisfaction Towards Loyalty of Gojek Customers in Yogyakarta

“…Previous research has shown evidence that perceived value has a more significant effect on customer loyalty than other variables such as trust and commitment (Chen, 2012). In addition, various studies show that perceived value has a significant effect on customer loyalty (Amri, Ma'ruf, Tabrani, & Darsono, 2019;Hamouda, 2019;Scridon, Achim, Pintea, & Gavriletea, 2019). The relationship between perceived value and loyalty is very dynamic and needs to be studied empirically (El-Adly & Eid, 2016).…”