The influence of sensory and packaging cues on both liking and emotional, abstract and functional conceptualisations

What reported food-evoked emotions may add: A model to predict consumer food choice

“…Our results on the discriminative ability of food-elicited emotions replicate the findings by Ng et al (2013b), where food-evoked emotions differentiated successfully between product evaluations based on different elements (taste -packaging). Relatedly, it has been reported that emotional responses to the same food stimuli (image of a chocolate brownie) differed when evaluated under several conceived consumption contexts (e.g.…”

“…In addition, type of emotional response may differ across blind and package conditions due to a mismatch between the expected performance (based on package), and actual food product performance. This was reported in two recent studies where different emotional profiles were found across blind, package and informed (package and taste) conditions for different commercial blackcurrant squashes (Ng et al, 2013b;Spinelli et al, 2015).…”

“…This was boosted by some recent studies indicating that emotional profiles of food products discriminate products more effectively than hedonic measurements (liking scores) alone (Desmet & Schifferstein, 2008;Gutjar, De Graaf, Kooijman, et al, 2014;King, Meiselman, & Carr, 2010;Kuesten, Chopra, Bi, & Meiselman, 2014;Köster, 2009;Ng, Chaya, & Hort, 2013a, 2013bSpinelli, Masi, Dinnella, Zoboli, & Monteleone, 2014). In recent years, several tools have been developed to measure food-evoked emotions ranging from self-report instruments, observational methods (e.g.…”

“…brand, package, product name). Different conditions such as blind product presentation, package or food name only or presenting taste and package together, may evoke different emotions that can vary both in degree and kind (Cardello et al, 2012;Ng et al, 2013b;Spinelli, Masi, Zoboli, Prescott, & Monteleone, 2015). For example, it has been proposed that foods that are easily associated with emotional connotations (e.g.…”

Ordered probit regression analysis of the effect of brand name on beer acceptance by consumers

“…Results of sensory acceptance tests are traditionally analyzed by examining the frequency distribution of hedonic ratings obtained for each sample or by means of analysis of variance (REIS;MINIM, 2010;VARELA et al, 2010;VASCONCELOS et al, 2013;NG;CHAYA;HORT, 2013). Another way to analyze this type of data is using multivariate internal preference maps (MDPREF) of the samples (MACFIE; THOMSON, 1988;SALES et al, 2008;REIS et al, 2010;SILVA et al, 2012).…”