The influence of quality cues and typicality cues on restaurant purchase intention

Roest, H.C.A.; Rindfleisch, Aric

doi:10.1016/j.jretconser.2009.08.007

Cited by 35 publications

(28 citation statements)

References 76 publications

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“…However, some studies such as one by Sweeney, Soutar, and Johnson (1999) identified the ease of use and suitability of product features to the individual's needs as important contributors to product quality. In addition to that, aspects such as product flawlessness, durability, appearance and distinctiveness are among some of attributes associated with product quality (Grewal, 1997;Miyazaki et al, 2005;Roest & Rindfleisch 2010;Bao, Bao & Sheng 2011). In this study, product quality is defined as the consumer's judgment about a product overall excellence or superiority (Bei & Chiao, 2001).…”

Section: Product Qualitymentioning

confidence: 99%

“…The marketing literature assert that these cues are observable product or service characteristics that allow buyers to make inferences about unobservable attributes of products such as product durability or service quality, which guide buyers to determine the perceived product quality (Iyengar & Lepper, 2000;Schwartz, 2000;Roest & Rindfleisch 2010). A study by Toivonen (2012) reveals that the quality of a tangible product can be determined by its technical characteristics and its performance aspects.…”

Section: Product Qualitymentioning

confidence: 99%

“…Owing to this recognized importance of customer purchase intentions, academicians and business practitioners alike, have been interested in understanding the factors that influence customer purchase intentions (Kumar, Lee & Kim, 2009& Paul, Wu, Yeh & Hsiao, 2011. Among some of the noted predictors of customer purchase intentions in the marketing literature are customer trust in some brands Chen, 2008;Lin & Wang, 2006;Lu & Hsiao, 2010;Wang, 2008), customer perceived value of the products to be purchased (Wang, Yeh, & Yi-Wen Liaob 2013;Lu & Hsiao, 2010) and their overall perception of the quality of the products they need to purchase (Steenkamp, 1990;Miyazaki, Grewal, Dhruv, Goodstein & Ronald, 2005;Bao, Bao & Sheng 2011;Roest & Rindfleisch 2010;Carrillat, 2009) While most of the previous studies have examined the antecedents of customer or consumer purchase intentions in general, this study is unique in that it focuses on the purchase intention of electronic gadgets such as laptops from a student perspective. In the information and technologically oriented age we live today, the student community is fast becoming a booming and important market segment for electronic gadgets such as laptops.…”

Section: Introductionmentioning

confidence: 99%

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The Impact of Product Quality on Perceived Value, Trust and Students’ Intention to Purchase Electronic Gadgets

Okoumba

Pooe

2013

MJSS

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Increasing attention on the role played by product quality on desirable customer behavioural outcomes has been empirically examined over the past decades. Nevertheless, there are significant issues yet to be addressed and resolved, one of which relates to the influences of the quality of electronic gadgets on students' perceived value, trust and their intention to purchase. In view of this research gap, five posited hypotheses are empirically tested using a sample of 151 in South Africa. The results supports all the posited hypotheses except hypothesis four which although positive as postulated, is insignificant. Managerial implications of the findings are discussed and limitations and future research directions are indicated.

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Section: Product Qualitymentioning

confidence: 99%

Section: Product Qualitymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The Impact of Product Quality on Perceived Value, Trust and Students’ Intention to Purchase Electronic Gadgets

Okoumba

Pooe

2013

MJSS

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“…It determines buyers' intention to purchase and their choice of sellers to visit. Since C2C buyers are unable to fully identify either sellers or products before purchase, they use a variety of available cues (e.g., price, reputation, reviews) to support their trust judgement (Hsieh & Tsao, 2014;Roest & Rindfleisch, 2010). Among these cues, price is considered to be important in evaluating future product or service experience and in shaping attitude towards the seller (Han & Ryu, 2009), because people frequently assume that price and quality are highly correlated (Jin & Kato, 2006;Kardes et al, 2004;Kim et al, 2012).…”

Section: Introductionmentioning

confidence: 99%

How do you feel when you see a list of prices? the interplay among price dispersion, perceived risk and initial trust in Chinese C2C market

Vassileva

Noorian

et al. 2015

Journal of Retailing and Consumer Services

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The issues of trust fraud, product genuineness and price dispersion jointly make Chinese C2C buyers difficult to identify trustworthy sellers with a low price. Little is known about the generation of initial trust when buyers search products and receive lists of widely ranged prices. This study proposes a theoretical model to explain how price dispersion interacts with other factors in C2C purchase, such as initial trust, perceived risk, perceived value and purchase intention. Product type is considered as a moderator. 261 students were invited in a survey-based experiment. The results from PLS analysis show that price dispersion negatively affects perceived value, whilst, positively affects perceived risk, which further influences perceived value negatively. Price dispersion also negatively influences initial trust through perceived risk. Moreover, the negative effects of price dispersion are stronger when buyers purchase high-touch products.Keywords: consumer to consumer, trust, price dispersion, purchase intention, perceived risk The issues of trust fraud, product genuineness and price dispersion jointly make Chinese C2C buyers difficult to identify trustworthy sellers with a low price. Little is known about the generation of initial trust when buyers search products and receive lists of widely ranged prices. This study proposes a theoretical model to explain how price dispersion interacts with other factors in C2C purchase, such as initial trust, perceived risk, perceived value and purchase intention. Product type is considered as a moderator. 261 students were invited in a survey-based experiment. The results from PLS analysis show that price dispersion negatively affects perceived value, whilst, positively affects perceived risk, which further influences perceived value negatively. Price dispersion also negatively influences initial trust through perceived risk. Moreover, the negative effects of price dispersion are stronger when buyers purchase high-touch products.

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“…They explained that store image perceptions impact consumers' judgment of store brand quality in a positive sense, albeit to various degrees for many retailers (Saymana & Rajub, 2004). Brand is normally involved with quality and many people believe that when they purchase a well known brand they will receive a good quality product (Roest & Rindfleisch, 2010). Kim et al (2009) investigated the relationships among consumers' emotions, store image and purchases by a comprehensive survey on some retailers.…”

Section: Introductionmentioning

confidence: 99%

Investigating important factors influencing purchasing from chains

Azad¹

2012

MSL

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In this paper, we survey important factors, influencing customers to buy more from one of well known food market operating in capital city of Iran named Shahrvand. The survey studies the effects of six factors including customer's perception, persuasive factors, brand, customers' expectations, product's characteristics and special features of store on attracting more customers. We have distributed questionnaire among 196 customers who regularly visit stores and analyzed details of the data. The results indicate that customers' perception is the most important item, which includes eight components. Years of experience is the most important item in our survey followed by impact of color and working hours. Diversity of services is another factor, which plays the most important role followed by quality of services. Next, fidelity and brand are other most important factors and the name of store and risk are in lower degree of importance.

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The influence of quality cues and typicality cues on restaurant purchase intention

Cited by 35 publications

References 76 publications

The Impact of Product Quality on Perceived Value, Trust and Students’ Intention to Purchase Electronic Gadgets

The Impact of Product Quality on Perceived Value, Trust and Students’ Intention to Purchase Electronic Gadgets

How do you feel when you see a list of prices? the interplay among price dispersion, perceived risk and initial trust in Chinese C2C market

Investigating important factors influencing purchasing from chains

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