Investigating important factors influencing purchasing from chains

Azad, Naser

doi:10.5267/j.msl.2011.12.015

Cited by 3 publications

(1 citation statement)

References 22 publications

(22 reference statements)

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“…Marketing planning in food industry is getting more important since the quality of products are involved with people's healthcare and loyalty plays essential role on this event (Espejel et al, 2008). Azad (2012). investigated important factors influencing purchasing from chains.…”

Section: Introductionmentioning

confidence: 99%

An exploration study to detect important factors influencing internet marketing: A case study of food industry

Vahabzadeh¹,

Sadaghiani²,

Asgarielo³

et al. 2013

10.5267

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Internet marketing plays an important role on profitability of organizations, it can build a bridge between customers and business owners and anyone could purchase products and services through internet. In this paper, we present an empirical investigation to detect important factors influencing internet marketing on Iranian food industry, named Shahrvand. The proposed study selects 280 out of 1040 managers who were involved in this industry during the year of 2012. Structural equation modeling has been performed to detect important factors including internal/external factors, ease of use and electronic marketing. Cronbach alphas have been calculated for these four items were mostly above 0.80, which validated the overall questionnaire of the survey. The results indicate that among internal factors, knowledge management, organizational culture and resources influence on acceptance of internet marketing, while these factors do not show any meaningful impact on ease of use. In addition, external factors including trend on market growth, competition and infrastructure influence on ease of use and acceptance of internet marketing but infrastructure and competition do not impact on ease of internet marketing.

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Section: Introductionmentioning

confidence: 99%

An exploration study to detect important factors influencing internet marketing: A case study of food industry

Vahabzadeh¹,

Sadaghiani²,

Asgarielo³

et al. 2013

10.5267

View full text Add to dashboard Cite

show abstract

Investigating important factors influencing purchasing from chains

Azad¹

2012

MSL

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In this paper, we survey important factors, influencing customers to buy more from one of well known food market operating in capital city of Iran named Shahrvand. The survey studies the effects of six factors including customer's perception, persuasive factors, brand, customers' expectations, product's characteristics and special features of store on attracting more customers. We have distributed questionnaire among 196 customers who regularly visit stores and analyzed details of the data. The results indicate that customers' perception is the most important item, which includes eight components. Years of experience is the most important item in our survey followed by impact of color and working hours. Diversity of services is another factor, which plays the most important role followed by quality of services. Next, fidelity and brand are other most important factors and the name of store and risk are in lower degree of importance.

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A study on important factors influencing customers’ impulsive buying behavior: A case study of Shahrvand food chain

Azad¹,

Azizi²,

Asgari³

et al. 2013

10.5267/j.msl

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Customer purchasing behavior plays an essential role on marketing planning in today's competitive environment. Impulsive buying behavior is one of the most important components of purchasing behavior. In this paper, we use factor analysis to extract important factors influencing impulsive buying behavior. The proposed study of this paper designs a questionnaire including 35 questions and through basic investigation, the questions are reduced to 21 ones. The questionnaire is distributed among 200 regular customers and 149 questionnaires have been collected. Cronbach alpha has been calculated as 0.804, which is well above the minimum desirable level of 0.7. The survey is conducted among regular customers who normally make purchases from Shahrvand food chains in city of Tehran, Iran. The results of factor analysis reveals four major factors including intelligence pricing strategy, involvement, promotion margin and consumer behavior. The proposed study of this paper considers "intelligence pricing strategy" for the first time as an important factor in consumer's purchasing behavior.

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Investigating important factors influencing purchasing from chains

Cited by 3 publications

References 22 publications

An exploration study to detect important factors influencing internet marketing: A case study of food industry

An exploration study to detect important factors influencing internet marketing: A case study of food industry

Investigating important factors influencing purchasing from chains

A study on important factors influencing customers’ impulsive buying behavior: A case study of Shahrvand food chain

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