The Influence of Promotion and Waqf Knowledge toward Cash Waqf Awareness in Pahang Region

Abstract

The notion that waqf only involves permanent property such as graveyards, mosques and buildings is well established among the community. However, developments during the implementation of wakaf have given birth to new mechanisms involving the use of nonpermanent property such as money better known as cash wakaf. Cash waqf is a waqf mechanism that raises waqf funds and then converts them into permanent property. However, the existence of this cash wakaf is still in doubt among the community because the use of money is said to be depleted when used. Against the background of this phenomenon, this study was conducted to identify the perception and level of public awareness on the implementation of cash endowment. Accordingly, this study looks at the extent to which the medium of promotion and knowledge gives awareness to the community to implement the cash endowment. This study uses quantitative methods. This study was conducted by distributing questionnaires online using google form to 230 Muslim communities in Pahang region. The data obtained were then analysed using SmartPLS (Structural Equation Modeling). The results of the study found that the factors of promotion and knowledge are significant and positively related in providing awareness and understanding of cash endowment. Although the Muslim community in Pahang region knows and understands about cash wakaf, but the majority still do not get involved in the cash wakaf. It is hoped that this study can help the parties involved, especially MAIN in raising awareness of the local community in order to increase participation in the cash endowment activities that can be participated by all levels of society.

The intention of small and medium enterprises' owners to participate in waqf: the case of Malaysia and Indonesia

“…The importance of knowledge in influencing people's intentions has been validated by Hassan et al (2021), which found that knowledge has a strong and positive association with waqf participation. This was corroborated by Kadir et al (2018), which mentioned that knowledge has a major influence on the desire to donate to waqf.…”

A Conceptual Framework of Cash Waqf Awareness in Malaysia Using Theory of Planned Behavior

“…This is followed by promotion, income and finally, social culture (Ahmad, 2019). Another study which use a different method, Smart PLS (Structural Equation Modelling), stated that factors of knowledge and promotion still showed significant and positive relations toward providing awareness and understanding of this cash endowment (Hassan et al, 2021). Nevertheless, some studies showed a contrasting result, whereby respondents were indifferent about the factor that promotion influenced their awareness on cash waqf (Adayemi et al, 2016;Iqbal et al, 2019;Khadijah & Nazri, 2020).…”

“…Multiple regression model has been used in many studies to test the significance of relationship between independent variables (attitude, subjective norms, perceived behavior control) with dependent variable (intention to participate in cash waqf) in studies conducted by (Khadijah & Nazri, 2020;Yusoff et al, 2018). There were also researchers who used the Partial Least Square (PLS) -Structural Equation Modelling (SEM) for similar research (Ismail and Maryanti, 2022;Kasri and Chaerunnisa, 2022;Hassan et al, 2021;Purnamasari et al, 2021;Kasri and Kamil, 2021) Despite those two common methods, we can use the logistic regression model or also known as logit model. The dependent variable in this study is the intention of cash waqf where it is measured dichotomously with 1 for those who have the intention to perform cash waqf and 0 for those who do not have the intention to perform cash waqf.…”

Assessing the awareness and perception of waqf among business owners in Gombe State, Nigeria

“…Thus, waqf remains a unique concept in that it has durable, unchallengeable and irrevocable features (Adeyemi et al. , 2016; Hassan et al. , 2021; Shukor et al.…”

“…Although there are few studies on Muslims' awareness and perception of waqf activities (Adeyemi et al. , 2016; Hassan et al. , 2021; Ismawati and Anwar, 2019; Shukor et al.…”