The influence of perceived justice of service recovery on affective and cognitive trust

Wang, Edward; Chen, Lily Shui Lien

doi:10.1504/ijss.2011.045053

Cited by 2 publications

(2 citation statements)

References 57 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…If engagement can change from a low to a high level according to these factors, so can continuance commitment. When meaningfulness, psychological safety, and physical availability change from a low to a high level some individuals may find themselves in engaged performances (Khan, 1990;May et al, 2004;Wang et al, 2011). Performing the physical and emotional behaviors associated with engagement can lead to a change in attitudes.…”

Section: H1 There Is a Positive Association Between Employee Engagemmentioning

confidence: 99%

Quantitative analysis of impacts of employee engagement on continuance and normative commitment

Ortiz

Lau

Qin³

2013

IJSS

View full text Add to dashboard Cite

A positive relationship between employee engagement and affective commitment is already documented in the literature. However, we do not adequately know how engagement is associated with continuance and normative commitment. Using survey methodology we find that while engagement has a non-significant positive association with continuance commitment; it has a positive association with normative commitment. No negative association was found between engagement and continuance commitment. These results advance prior findings about the effect of employee engagement on different types of commitment.

show abstract

Section: H1 There Is a Positive Association Between Employee Engagemmentioning

confidence: 99%

Quantitative analysis of impacts of employee engagement on continuance and normative commitment

Ortiz

Lau

Qin³

2013

IJSS

View full text Add to dashboard Cite

show abstract

“…Agag and El-Masry [73] proved that consumer intention to purchase travel online and making positive WOM was effected by trust, based on an integrated analysis of innovation diffusion theory and TAM with trust. To be more specific about affective trust, Wang and Chen [74] suggested that affective trust was one of the most crucial determinants of consumers' behavior of positive WOM with interactional justice dominates. Xu [75] also discovered affective trust that could be found in the reviewers' profile strongly influenced eWOM credibility.…”

Section: Positive Word-of-mouthmentioning

confidence: 99%

Discovering the Role of Emotional and Rational Appeals and Hidden Heterogeneity of Consumers in Advertising Copies for Sustainable Marketing

2020

View full text Add to dashboard Cite

Advertising copies have been considered as a fundamental strategy for firms to continue sustainable marketing strategies. In order to provide the advancement of previous research and practical implication to marketers in the field for sustainable marketing strategy, this research tried to reveal the role of emotional and rational appeals as well as hidden heterogeneity of consumers in the appeal–value–trust–satisfaction–WOM framework. By applying the PLS-SEM and PLS-POS approach to 230 valid questionnaire samples, we could discover the role of appeals in the framework as well as three types of unobserved heterogeneity among the respondents. Both emotional and rational appeals had significant influences on the value–satisfaction–trust–WOM context. In addition, for hidden consumer traits in advertising copies, we revealed three types of consumer groups: Type 1, the consumer group with a rational orientation (n = 68); Type 2, the group with an emotional orientation (n = 74) and Type 3, the group with a utilitarian orientation. This research provided contributions by offering some insight into ways to establish sustainable marketing strategies in advertisements and to address unobserved heterogeneity consumers in advertising copy appeals.

show abstract

The influence of perceived justice of service recovery on affective and cognitive trust

Cited by 2 publications

References 57 publications

Quantitative analysis of impacts of employee engagement on continuance and normative commitment

Quantitative analysis of impacts of employee engagement on continuance and normative commitment

Discovering the Role of Emotional and Rational Appeals and Hidden Heterogeneity of Consumers in Advertising Copies for Sustainable Marketing

Contact Info

Product

Resources

About