The Influence of Perceived Ease of Use, Perceived Usefulness and Consumer Satisfaction Towards Online Purchasing Behavior

Abstract

This study aims to examine the effect of perceived ease of use, perceived usefulness and consumer satisfaction on online purchasing behavior. This study used 200 respondents taken from the general public living in the area of Batam. The type of data used in this study is the interval scale. Scaling method used in the instrument of Likert scale with 5 rating categories. Data processing techniques in this study using software program SPSS 17. The results of this study indicate that the variables perceived ease of use, variable perceived usefulness, and consumer satisfaction effect on online purchasing behavior either partially or simultaneously. For further research is expected to increase the number of samples, change the sample or add research variables.

Influencer’larin Algilanan Özelli̇kleri̇ni̇n Tüketi̇ci̇ Satin Alma Davranişi Üzeri̇ndeki̇ Etki̇si̇

“…Another finding that emerged as a result of the analysis is that perceived ease of use indirectly affects purchase behavior. The results of similar studies in the literature also support this finding (AlSaleh, 2017;Syakir and Setiyanto, 2019). In addition, the admiration variable also has an indirect effect on purchase behavior.…”

Influencing Factors of Online Shopping on Customer Satisfaction in Birendranagar, Surkhet

“…This ease of use is crucial for achieving desired outcomes. The study by Setiyanto and Syakir (2019) examined the impact of perceived ease of use, usefulness, and consumer satisfaction on online purchasing behavior among 200 Batam-based public respondents using an interval and Likert scale with 5 rating categories. Results showed that these factors partially influence online purchasing behavior.…”