“…This approach is a great deal more powerful than drawing the "bicycle wheel" over and over again. A great deal of work in organizational ethics (Trevino & Nelson, 1995;Victor & Cullen, 1988;Weber, Green, & Daboub, 1995) offers inside glimpses at how corporate ethics programs are organized, what values they foster, and how they operate. Recent forays into stakeholder identification and salience (Agle, Mitchell, & Sonnenfeld, 1999;Mitchell, Agle, & Wood, 1997) provide logical categories with which to map how managers actually perceive the stakeholders in their environment.…”