The influence of online shopping motivation and product browsing toward impulsive buying of fashion products on a social commerce

Wahab, Zakaria; Shihab, Muchsin Saggaff; Hanafi, Agustina; Mavilinda, Hera Febria

doi:10.29406/jmm.v14i1.1030

Cited by 10 publications

(6 citation statements)

References 17 publications

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“…This finding is in line with the theory of economic rationality, which suggests that individuals with higher incomes have more disposable income and are more likely to engage in impulsive buying (Khan et al, 2019). Furthermore, the results indicated that online shopping experience positively influences e-buying impulsivity (Wahab et al, 2018). This finding is consistent with previous studies which suggest that consumers with more online shopping experience tend to exhibit more impulsive buying behavior (Gulfraz et al, 2022).…”

Section: Discussionsupporting

confidence: 91%

Online Consumerism: Customer’s Orientation in E-buying Impulsivity

Zaman

Ahmed

Ghutai

et al. 2023

RJSI

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This study aimed to investigate the factors influencing e-buying impulsivity among a sample of 328 individuals using adopted scales through a survey. The study found that gender had no effect on e-buying impulsivity, with no significant difference found in the impulsivity of males and females in high-tech e-buying behavior. However, several factors were found to have a significant impact on impulsivity, including webstore shopping experience, general shopping trend, online shopping experience, and emotion/mood. The regression analysis revealed that general shopping trends, customer's income, and online shopping experience were positively associated with e-buying impulsivity. In-store and online shopping experience were also found to be positively associated with e-buying impulsivity. These findings provide insights into the factors that influence e-buying impulsivity, which could be valuable for marketers and businesses in designing effective marketing strategies.

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Section: Discussionsupporting

confidence: 91%

Online Consumerism: Customer’s Orientation in E-buying Impulsivity

Zaman

Ahmed

Ghutai

et al. 2023

RJSI

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“…According to Wahab et al. (2018), hedonic shoppers strive to attain satisfaction through the pleasurable feeling that shopping provides, thus, alleviating dissatisfaction. Then, this pursuance for pleasure can drive a shopper to purchase unnecessary items on impulse (Cinjarevic et al., 2011; Chavosh et al., 2011; Mamuaya and Pandowo, 2018; Maqhfiroh and Prihandono, 2019).…”

Section: Resultsmentioning

confidence: 99%

“…Meanwhile, they will be less likely to commit impulse buying when they have low hedonic shopping motivations. Past studies support this, stating that hedonic shopping motivation was found to have a positive and significant effect on impulse buying, as shoppers driven by hedonic shopping motivation have a higher tendency to purchase on impulse compared to shoppers who are not driven by hedonic motivations (Bhakat and Muruganantham, 2013;Chavosh et al, 2011;Prihatiningsih and Estiasih, 2020;Wahab et al, 2018;Widagdo and Roz, 2021). According to Wahab et al (2018), hedonic shoppers strive to attain satisfaction through the pleasurable feeling that shopping provides, thus, alleviating dissatisfaction.…”

Section: Hedonic Shopping Motivations and Impulse Buyingmentioning

confidence: 88%

“…Past studies support this, stating that hedonic shopping motivation was found to have a positive and significant effect on impulse buying, as shoppers driven by hedonic shopping motivation have a higher tendency to purchase on impulse compared to shoppers who are not driven by hedonic motivations (Bhakat and Muruganantham, 2013;Chavosh et al, 2011;Prihatiningsih and Estiasih, 2020;Wahab et al, 2018;Widagdo and Roz, 2021). According to Wahab et al (2018), hedonic shoppers strive to attain satisfaction through the pleasurable feeling that shopping provides, thus, alleviating dissatisfaction. Then, this pursuance for pleasure can drive a shopper to purchase unnecessary items on impulse (Cinjarevic et al, 2011;Chavosh et al, 2011;Mamuaya and Pandowo, 2018;Maqhfiroh and Prihandono, 2019).…”

Section: Hedonic Shopping Motivations and Impulse Buyingmentioning

confidence: 88%

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The mediating role of impulse buying on hedonic shopping motivation and life satisfaction of online shoppers in the Philippines

et al. 2023

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As the COVID‐19 pandemic spread worldwide, limiting physical interactions, people turned to online shopping as their mode of buying necessities, and Filipinos were not an exception. However, as the lockdowns and restrictions eased, they reverted to pre‐pandemic shopping behaviours, including purchasing items on their whim and impulse. This study then aimed to investigate the role of impulse buying when it intervenes between hedonic shopping motivation and life satisfaction. A total of 388 Gold and Platinum Shopee users completed an online test battery consisting of the hedonic motivations scale, impulse buying tendency scale and satisfaction with life scale to measure the study's variables. Statistical analyses showed that the participants have higher hedonic shopping motivation, impulse buying tendency and life satisfaction than in previous literature. Similarly, the higher the participants’ hedonic shopping motivations get, an increase in impulse buying tendencies and life satisfaction also occurs. However, impulse buying did not correlate with life satisfaction, indicating that both variables move independently and do not influence each other. Mediation analysis suggested that impulse buying significantly mediates the relationship between hedonic shopping motivations and life satisfaction. When a hedonically motivated shopper commits impulse buying, their life satisfaction decreases. Limitations and recommendations were also discussed to guide future studies.

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“…Even though consumers are likely to shop consistent with their shopping list, consumers' brand loyalty can impact their insight on impulsive buying on that specific brand because of the trust that their products are of the quality they perceive, which then led to their behavior of impulsive buying. This is then supported by Wahab (2018), cost saving is part of utilitarian motivation that specifically relates to functional value, alongside convenience and practicality. When consumers look for the functional value when shopping on online platforms, their desire to purchase the product increases, which also triggers the occurrence of impulse buying of the desired product.…”

Section: Visual Attractionmentioning

confidence: 98%

Influencing Factors of Online Impulsive Buying Behavior to Gamers in Purchasing Gaming Peripherals

Fajardo,

Evangelista,

Lambengco

et al. 2024

MEC-J

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The factors that drive gamers' impulsive online behavior in buying gaming peripherals remain poorly understood, despite the Philippines' growing gaming population. This research primarily aims to identify how factors such as self-gratification, novelty, visual attraction, cost saving, reference groups, online shopping convenience, and diversified product selection influence gamers impulsive buying in purchasing gaming peripherals. Descriptive-correlational research design was utilized to analyze the data from 385 respondents. Additionally, descriptive statistics and Multiple Regression Analysis were used to analyze the gathered data and test the relationship of the independent and dependent variable. This study has discovered that 4 of the 7 characteristics significantly affect gamers' impulsive purchasing habits when it comes to gaming peripherals.The results of this study will be useful specifically to gaming peripheral online stores, marketing managers, and product developers to investigate other factors that influence gamers' impulsive buying

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The influence of online shopping motivation and product browsing toward impulsive buying of fashion products on a social commerce

Cited by 10 publications

References 17 publications

Online Consumerism: Customer’s Orientation in E-buying Impulsivity

Online Consumerism: Customer’s Orientation in E-buying Impulsivity

The mediating role of impulse buying on hedonic shopping motivation and life satisfaction of online shoppers in the Philippines

Influencing Factors of Online Impulsive Buying Behavior to Gamers in Purchasing Gaming Peripherals

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