Influencing Factors of Online Impulsive Buying Behavior to Gamers in Purchasing Gaming Peripherals
Michael Dominic Fajardo,
Andrei Joshua Evangelista,
Joey Andrea Lambengco
et al.
Abstract:The factors that drive gamers' impulsive online behavior in buying gaming peripherals remain poorly understood, despite the Philippines' growing gaming population. This research primarily aims to identify how factors such as self-gratification, novelty, visual attraction, cost saving, reference groups, online shopping convenience, and diversified product selection influence gamers impulsive buying in purchasing gaming peripherals. Descriptive-correlational research design was utilized to analyze the data from … Show more
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