Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) 2021 Help me understand this report
The Influence of Online Customer Reviews on Online Booking Intention in the Online B2C Travel Agent Industry in Indonesia
Abstract: The purpose of this research is to find out the influence of online customer review on online booking intention in milenial use online travel agent B2C in Indonesia. A total of 200 respondents were using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analisis technique used is a verification technique using of SEM. The research shows that online customer review has an influence on online booking intention.
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