“…The topic of mindfulness has become an increasingly popular research domain over its 30+ year history (Dutt and Ninov, 2015, 2016; Taylor and Norman, 2019), with increasing consideration in tourism literature covering museums (Moscardo, 1991; Ying et al , 2020), heritage centres and visitors (Tan et al , 2019), national parks (Frauman and Norman, 2003, 2004), to whole destinations (Dutt and Ninov, 2015, 2016; Moscardo, 1996). Mindfulness is a state in which individuals can be encouraged to remember and understand their experiences more while encouraging greater satisfaction (Dutt and Ninov, 2015, 2016; Moscardo, 1991, 1996, 2009; Rubin et al , 2016; Tan et al , 2019).…”