The Influence Of Marketing Mix On Student Trust and Its Impact on Competitive Advantage Of Private Higher Education Institution

Sama, Hendi; Brahmasari, Ida Aju; Ratih, Ida Aju Brahma

doi:10.14738/abr.58.3563

Cited by 2 publications

(3 citation statements)

References 8 publications

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“…The study results showed that promotion significantly affects trust (Kim et Sama et al, 2017). Likewise, the study results showed that promotion significantly affects customer satisfaction (Hatta et al, 2018;Pi & Huang, 2011;Kim et al, 2014).…”

Section: Promotionsmentioning

confidence: 97%

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he Determinants of Student Trust and Satisfaction in Informal Educational Institution Kampung Inggris Pare (Pare British Village) – Kediri-Indonesia

Mubarok,

Wiwin,

Firdau

2023

IJMSSSR

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This research aims at determining the effect of service quality, promotion, price, and physical evidence on trust and satisfaction. The multivariate analysis with the descriptive and explanatorily-quantitative method was used for this research. The samples of the study were 206 respondents. Data collection was carried out using a questionnaire instrument and was subsequently analyzed by using Structural Equation Modeling. The results of this research concluded that; customer trust has a significant effect on customer satisfaction. Physical evidence has a significant effect on customer satisfaction and customer trust. Price has a significant effect on customer satisfaction but has no significant effect on customer trust. Promotion has no significant effect on customer satisfaction and a non-significant effect on customer trust. Quality services significantly affect customer service but do not significantly affect customer trust. The strength value of the dependent variable is indicated by the calculation results of multiple correlation values (R2); both the student's trust and satisfaction are significant.

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Section: Promotionsmentioning

confidence: 97%

“…Several study results show that price significantly affects trust (Kim et al, 2014;Hikmawati, 2015;Maulana et al, 2021;Thalib, 2015;Quareshi, 2015). Price also significantly affects satisfaction (Pardiyono, 2020;Radiman et al, 2018;Basyouni, 2019;Surya, 2019;Sama et al, 2017;Alipour et al, 2012).…”

Section: Pricementioning

confidence: 98%

he Determinants of Student Trust and Satisfaction in Informal Educational Institution Kampung Inggris Pare (Pare British Village) – Kediri-Indonesia

Mubarok,

Wiwin,

Firdau

2023

IJMSSSR

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“…White (2018) examines relations of authority and trust between students and academic teachers from the viewpoint of student partnership; the partnership is an element with a strong positive relation to the students" trust. Sama, Brahmasari & Ratih (2017) introduce a concept that studies the influence of marketing mix to trust and trust towards the competitive advantage of private higher education.…”

Section: Introductionmentioning

confidence: 99%

Trust, Fairness and Helpfulness of Japan and Slovak University Students

Blašková

Kokubo²,

Tumová

et al. 2019

СКДКНУКИМ

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Introduction. Trust is becoming one of the serious problems of university education, both in terms of the quality of education itself and in terms of the quality of knowledge, skills and competences that students and graduates acquire. Based on the level of perceived trust, students decide how strong and persistent their pro-social motivation will be, i.e. their perception of fairness and helpfulness and, above all, the extent to which students will be willing to apply these attributes towards others. Purpose and methods. With the use of analysis, synthesis, comparison, abstraction, generalization, induction, deduction, modeling, etc., the purpose of the paper is to study trust of higher education students closely related to the topic of fair and helping behavior. All of these three phenomena are investigated from both perspectives: passive (in situations when they are received by a student from other entities) and active (in

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The Influence Of Marketing Mix On Student Trust and Its Impact on Competitive Advantage Of Private Higher Education Institution

Cited by 2 publications

References 8 publications

he Determinants of Student Trust and Satisfaction in Informal Educational Institution Kampung Inggris Pare (Pare British Village) – Kediri-Indonesia

he Determinants of Student Trust and Satisfaction in Informal Educational Institution Kampung Inggris Pare (Pare British Village) – Kediri-Indonesia

Trust, Fairness and Helpfulness of Japan and Slovak University Students

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