The Influence of Marketing Mix on  Decisions to Be a Islamic Banking Customer in  Cianjur Regency

Husaeni, Uus Ahmad

doi:10.21043/iqtishadia.v10i2.2966

Cited by 8 publications

(7 citation statements)

References 1 publication

(1 reference statement)

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“…If loyalty reflects a psychological commitment to a particular brand, then the repurchase behavior solely concerns the purchase of the same specific brand repeatedly, Tjiptono [6]. In Husaeni's research [7] also includes research which states that satisfaction is not directly related to repurchase, but satisfaction will affect again that it is not wrong that consumer satisfaction affects repurchase when viewed from psychological research where satisfaction drives intentions and intentions drive behavior.…”

Section: Repurchasementioning

confidence: 99%

Purchase Decision and Repurchase Models: Product Quality and Process Analysis (Case Study of House Ownership Credit Financing in Permata Sharia Bank Jakarta)

Ali¹

2019

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House ownership credit financing in Permata Sharia Bank for business unit targets and achievements up to August 2018 there is a high enough gap from the target. In addition the ranking of Permata Sharia Bank which is still far below shows that the contribution of mortgage financing has not been high. This is caused by many factors including the financing process and product quality that still needs to be improved so that it affects on purchase decisions and also the repurchase of Permata Sharia Bank mortgage financing. This study aims to determine the effect of process and product quality on purchase decisions and repurchase. The design of this study is explanatory. The sampling technique in this study is Permata Sharia Bank customers in South Tangerang Region and filled out the questionnaire using the accidental sampling method but still fulfilled the specified criteria. The sampling technique is purposive sampling with a total population of 150 Permata Bank customers in the South Tangerang Region. By using the Slovin formula, a sample of 100 customers is obtained, the defined margin of error is 10% or 0.10. This study used quantitative analysis method with SEM analysis tools and Smart PLS and SPSS tools.

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Section: Repurchasementioning

confidence: 99%

Purchase Decision and Repurchase Models: Product Quality and Process Analysis (Case Study of House Ownership Credit Financing in Permata Sharia Bank Jakarta)

Ali¹

2019

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“…The bank is basically an entity that carries out funds from the community in the form of financing or in other words implementing the financial intermediation function. In Indonesia, the banking system includes two types of banking operations, namely conventional banks and Islamic banks (Husaeni, 2017). In accordance with Law No.…”

Section: Introductionmentioning

confidence: 99%

Analyzing the effect of service quality on customer satisfaction of Islamic banking in west Java province, Indonesia

Yusup¹

2019

10.5267/j.msl

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West Java is one of the largest Muslim provinces in Indonesia. Unfortunately, the growth of Islamic banking is low compared with other provinces with the growth of 4.9 percent. This may be influenced by the poor services of the quality in Islamic Banking which has caused dissatisfaction with Islamic banking customers. The purpose of this article is to analyze the effect of service quality on customer satisfaction in Islamic banking. The research method employs a quantitative approach and emphasizes on the type of explanatory research while the data analysis technique employs Multiple Linear Regression analysis. The result shows that the Service Quality variables proxies with tangible, reliability, responsiveness, assurance, and empathy simultaneously influence the level of customer satisfaction in Islamic Banking. This is indicated by F count > F table which is 56.794 > 2.274 or Sig. F (0.00) <α = 0.05. Partially influential factors are tangible, reliability, assurance, and empathy variables while the reliability variable has no effect and tangible maintains the most dominant influence on customer satisfaction. Based on the results of multiple linear analyses the effect of service quality on customers satisfaction of Islamic banking in West Java is 70.1% while the remaining 29.9% is influenced by other variables which are not examined in this study.

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“…These empirical findings support the sharia marketing mix practices of zakat institutions. For example, the sharia marketing mix has a positive effect on the decision to become a customer of an Islamic bank (Husaeni, 2017). Sharia marketing mix has a significant effect on increasing muzaki (Yulyana, Hidayat, & Tresnati, 2016;Eka Wahyu, 2018).…”

Section: │57mentioning

confidence: 99%

Sharia Marketing Mix: A Model of Digital Marketing Management Strategy of Zakat

Utami¹,

Basrowi

2021

mabsya

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Zakat institutions make a variety of new innovations and accelerations in terms of management strategies to improve zakat management. Getting support from Government Regulations and DSN MUI Fatwa regarding the use of IT is certainly a motivation for zakat institutions to increasingly actively develop technology-based services. IT is one of the main focuses of the marketing strategy to increase muzaki's interest in distributing zakat through online zakat services. But in the middle of the community it seems that the presence of digital zakat services still requires a long process of obtaining 'postioning'. In addition, the use of technology must also be more careful, especially because of the negative impact it has. Sharia marketing mix offers strategy management based on sharia principles which in its development is dominated by contemporary fiqh studies. The research aims to provide a literature review on the collaboration of sharia marketing mix and digital marketing zakat. An interesting study considering there are still few studies that reveal a combination of both. Sharia marketing mix present offers management strategies that conventional marketing mix lacks. The results of the literature review state that sharia marketing mix has a special advantage in filtering the negative impact of the use of technology compared to the marketing mix which has been widely used by companies, financial institutions and non-banks.

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The Influence of Marketing Mix on Decisions to Be a Islamic Banking Customer in Cianjur Regency

Cited by 8 publications

References 1 publication

Purchase Decision and Repurchase Models: Product Quality and Process Analysis (Case Study of House Ownership Credit Financing in Permata Sharia Bank Jakarta)

Purchase Decision and Repurchase Models: Product Quality and Process Analysis (Case Study of House Ownership Credit Financing in Permata Sharia Bank Jakarta)

Analyzing the effect of service quality on customer satisfaction of Islamic banking in west Java province, Indonesia

Sharia Marketing Mix: A Model of Digital Marketing Management Strategy of Zakat

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