The influence of Instagram communication attributes on Generation Y sharing travel photo behavior

Ihsanuddin, R.; Anuar, Faiz Izwan

doi:10.1201/9781315386980-91

Cited by 9 publications

(19 citation statements)

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“…Young people spend more time on Instagram than on Facebook. This is possibly because young users are highly inspired to capture the photos using their smartphones and share them immediately (Volo and Irimias, 2020;Ihsanuddin and Anuar, 2016). Instagram is basically a smartphone app that allows users to take images or videos, use various editing techniques to change the look of photos, and instantly shared with friends.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Instagram is basically a smartphone app that allows users to take images or videos, use various editing techniques to change the look of photos, and instantly shared with friends. Interaction with friends and larger user groups with common interests has been made more ideal, easy, and interesting by exchanging photos rather than words alone (Ihsanuddin and Anuar, 2016). On the other hand, by connecting the physical and digital worlds, Instagram increases online presence and identity and allows more active interaction not just for personal reasons, but also for business purposes (Appel, et al, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

“…More important, followers give Instagram influencers the same degree of trust they have for their friends (Abdul Razak and Mansor, 2021;Swant, 2016;Ting et al, 2015), influence brand awareness and purchase intentions (Lou & Yuan, 2019;Jaya and Prianthara, 2020). They also persuasively influence young travelers choice of destination based on their "Instagrammability" in terms of photo and storytelling (Hayhurst, 2017;Ihsanuddin, & Anuar, 2016).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Young Tourists’ Trust in Instagram Travel Influencers and their Intention to Visit Travel Destinations

Anuar¹,

Zaid²,

Zabidi³

et al. 2021

IJARBSS

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This study is particularly interested in investigating how young tourists perceive and trust Instagram travel influencers and examine what aspects of the Instagram travel influencers' posts can successfully spark the intention of their followers to visit a destination promoted/recommended. This study employed a quantitative approach using a crosssectional study employing a non-probability sampling technique. A total of 366 young tourists responded to the questionnaire. This study computed SEM-PLS analysis using SmartPLS3 to test the model fit of the data and to explain the attributes that influence the intention to visit travel destinations among young tourists. Young tourists' are primarily influenced by the visual appeal, credible content and perceived popularity and engagement from Instagram travel influencers. Instagram travel influencers impact not only the decisionmaking and motivating travelers, but also on the tourism industry's marketers or business owners in terms of increased travel marketing potential. Destination marketers using Instagram influencers can utilize the findings of this study to strategize the attributes that lead the tourists to have the travel intention. Also, this study makes recommendations for Instagram travel influencers to incorporate important elements in their posts and stories to be more beneficial for their young followers.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Young Tourists’ Trust in Instagram Travel Influencers and their Intention to Visit Travel Destinations

Anuar¹,

Zaid²,

Zabidi³

et al. 2021

IJARBSS

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show abstract

“…id). Lenhart (2015) adanya kemajuan teknologi dan kemunculan media sosial telah memberikan dampak dalam mengubah industri pariwisata terkait dengan cara wisatawan dalam mencari informasi, perilaku perjalanan mereka dan dalam pengambilan keputusan (Ihsanuddin and Anuar 2016). Seiring dengan berkembangnya teknologi informasi dan kesadaran masyarakat dalam memanfaatkan penggunaan internet, blog menjadi salah satu sum-Meta Andriani STIE Indonesia Banking School meta@ibs.ac.id untuk dapat mengadopsi serta menggunakan suatu produk dan layanan (Yeap et al 2014).…”

Section: Pendahuluanunclassified

Faktor Pembentuk Behavioral Intention to Visit atas Informasi yang Diperoleh Dari Travel Blogs Kidalnarsis.com (Studi: Komparasi Antara Generasi X dan Generasi Y dalam Mengunjungi Destinasi Wisata Padang Heritage)

Prakoso

Andriani

2020

JEMP

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Travel blogs can be used by potential tourists to find out information about the place that will be the main destination especially first. This study aims to find out information about a blog that can satisfy the reader, make the information needed and can influence the behavioral intention to visit after reading the kidalnar-sis.com blog. This research is a type of quantitative descriptive comparative research, by comparing the same variables for different samples, Millennials and X. Survey techniques using online questionnaires. The data collected in this study amounted to 147 Millennials generation respondents and 130 students X respondents using Structural Equation Modeling (SEM) analysis method. This research provides conclu-sions, namely on talented people in matters that can influence the interest in the use of blogs by novels, understanding and interest, and reliability. Whereas in class X respondents in influencing the Expected Comfort of the Use of Blog by Understanding, Interest and Reliability, Clean Novelty. Then the Perceived Enjoyment of Blog Usage proved to have a positive and significant influence on the Purpose Image, and the Purpose of the Image proved to have a positive and significant influence on Visit Intention. Blog perjalanan dapat digunakan oleh wisatawan potensial untuk mengetahui informasi tentang tempat yang akan menjadi tujuan utama, terutama terlebih dahulu. Penelitian ini bertujuan untuk mengetahui in-formasi tentang blog yang dapat memuaskan pembaca, membuat informasi yang dibutuhkan dan dapat mempengaruhi niat perilaku untuk mengunjungi setelah membaca blog kidalnarsis.com. Penelitian ini ada-lah jenis analisis komparatif deskriptif kuantitatif, dengan membandingkan variabel yang sama untuk sam-pel yang berbeda, Millenial dan X. Teknik survei menggunakan kuesioner online. Data yang dikumpulkan dalam penelitian ini berjumlah 147 responden generasi milenium dan 130 responden generasi X menggunakan metode analisis Structural Equation Modeling (SEM). Penelitian ini memberikan kes-impulan, yaitu pada orang-orang berbakat dalam hal-hal yang dapat mempengaruhi minat dalam penggunaan blog menurut novel, pemahaman dan perhatian, dan reliabilitas. Sedangkan pada generasi X dalam mengendalikan Kenyamanan yang Diharapkan dari Penggunaan Blog dengan Memahami, Minat, dan Keandalan, Clean Novelty. Kemudian Perceived Enjoyment of Blog Usage terbukti memiliki pengaruh positif dan signifikan terhadap Purpose Image, dan Purpose Image terbukti memiliki dampak positif dan signifikan terhadap Visit Intention.

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“…On a different note, attributes such as participation, conversation, and persuasion influence Generation Y's intention to share and behave in sharing travel photos. Findings from Ihsanuddin & Anuar [17] found that not all attributes influenced Generation Y's intention and behaviour in sharing travel photos. Furthermore, to relate to viral café on Instagram, the study found no mediation effect of intention to share travel photos toward the relationship between Instagram communications attributes and Generation Y's sharing travel photo behaviour.…”

Section: Introductionmentioning

confidence: 97%

Is Going Viral a Good Thing?

Nadzari¹,

Anuar²

2021

Proceedings of the Palembang Tourism Forum 2021 (PTF 2021)

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Social media are interactive computer tool that allows people to share ideas, opinions, and data by creating virtual connections and societies. It has been estimated that there are approximately 3.8 billion active social media users. Consequently, this research investigates the link between social media information and customer loyalty and the association between service quality and customer loyalty. The purpose of this study is to examine the relationship between satisfaction, social media information, and service quality and assess the role of customer satisfaction in moderating the link between social media information and customer loyalty, service quality, and customer loyalty. This research will focus on social media information, service quality (SERVQUAL), customer happiness, customer loyalty, and social media users towards cafes in Ipoh, Perak. It investigates how the cafe owners evaluate what is essential from customers' ideas and how service quality may be improved by analysing the cafe's quality of service. Additionally, the study is crucial to observe customer satisfaction or dissatisfaction. Therefore, the study will take the form of a field experiment, with questionnaires sent to consumers who visited any Ipoh Café after seeing it become popular on social media in the previous two years. Moreover, since each respondent's response is handled as a separate data source, the unit of analysis for this research will be subjective.

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The influence of Instagram communication attributes on Generation Y sharing travel photo behavior

Cited by 9 publications

References 0 publications

Young Tourists’ Trust in Instagram Travel Influencers and their Intention to Visit Travel Destinations

Young Tourists’ Trust in Instagram Travel Influencers and their Intention to Visit Travel Destinations

Faktor Pembentuk Behavioral Intention to Visit atas Informasi yang Diperoleh Dari Travel Blogs Kidalnarsis.com (Studi: Komparasi Antara Generasi X dan Generasi Y dalam Mengunjungi Destinasi Wisata Padang Heritage)

Is Going Viral a Good Thing?

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