“…In the context of tourism and vacation contents, Instagram specifically Reels can definitely motivate, influence certain traveling decision and increase the tendency to travel especially among the young travellers (Anuar et al, 2021;Li, 2019;Yılmazdoğan et al, 2021). The contents available spread the choices and options of the destinations through exquisite fixed photos and especially the nicely edited Reels alongside with well narrated descriptions that contain necessary information and authentic reviews (Anuar et al, 2021;Han & Chen, 2021;Li, 2019;Yılmazdogan et al, 2021). From a certain angle, travel Reels can be viewed as reviews shared by the travellers; either influencers or not.…”