The Influence Of Hotel Interior, Hotel Customer Process, And Hotel Design On Repurchase Intentions Mediated By Customer Satisfaction

Abstract

The development of sharia hotels is considered as a support for tourism that is not only commercially oriented but always upholds the noble values of religion and customs of a nation. This study is a quantitative study that aims to test the influence of independent variables on dependent variables. The sample in this study was carried out by simple random sampling. The research data was obtained by spreading questionnaires to sharia hotel customers. The collected data were analyzed by path analysis assisted by the Smart PLS application. Smart PLS analysis in this study was carried out in 2 stages, namely outer model and inner model analysis. Inner model analysis for 1) testing the validity and reliability of the instrument and 2) conducting an r square test to determine the percentage of influence. The inner model analysis is carried out to test hypotheses. Based on the test results, it is known that all instruments are declared valid and flexible. Hotel Interior, Hotel Customer Process, and Hotel Design affect customer satisfaction by 94.0%, while Hotel Customer Process and Hotel Design affect customer satisfaction and customer satisfaction affects repurchase intention by 96.1%. The results of hypothesis testing show that the Hotel Customer Process, Hotel interior, and hotel design affect the company's satisfaction, and customer satisfaction can partially mediate the relationship between the hotel customer process, hotel interior, and hotel design to repurchase intention. Upcoming research is expected to add other variables because there are still many factors that affect consumer satisfaction and repurchase intentions of Islamic hotel customers. The reach for research on Islamic hotels can expand and expand widely.

Customer Satisfaction and Repurchase Intentions in Hotels During the Exchange Rate Change in Egypt: A Comparative Study Based on Demographic and Tripographic Attributes

“…Behavioral intentions are decision-making tendencies that influence individuals to act or react to events or services (Doeim et al, 2022). Customers are presented with diverse hotel options, necessitating greater caution in their purchasing decisions due to the diverse choices available (Shinegi & Widjaja, 2022). Tourism introduces a distinctive facet to consumer behavior, with travelers expressing their intent to procure mementos and souvenirs during their journeys to tangibly represent their experiences (Wilkins, 2011).…”

“…Baabdullah and Ansari (2020) asserted that reliability, price, convenience, and customer satisfaction are crucial factors influencing persistence and potentially purchasing behavior that align with evolving needs and preferences. Shinegi and Widjaja (2022) mentioned that RI is influenced by a customer's motive to use or buy a product with relevant attributes. Moreover, research, customers' repurchase intention is significantly influenced by their perceptions of price and perceived service quality, including seven dimensions: tangibility, reliability, responsiveness, assurance, empathy, communication, and network quality (Salem & Kiss, 2022).…”

Determinants of Intention to Repurchase Antigen Test Kit (ATK) Product

“…In the fashion industry, Bakhti et al (2021) used PLS analysis to examine the impact of price, quality, and perceived value, on repurchase intentions. In the hotel industry, Shinegi and Widjaja (2022) used smart PLS analysis to examine the impact of interior, customer process, design, and satisfaction, on repurchase intentions. In the restaurant industry, Kundiarto and Suciarto (2022) used an analytical technique to examine the impact of service-scape, service quality, and satisfaction, on repurchase intentions.…”