The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences

Abstract

a b s t r a c tUser experience seeks to promote rich, engaging interactions between users and systems. In order for this experience to unfold, the user must be motivated to initiate an interaction with the technology. This study explored hedonic and utilitarian motivations in the context of user engagement with online shopping. Factor analysis was performed to identify a parsimonious set of factors from the Hedonic and Utilitarian Shopping Motivation Scale and the User Engagement Scale based on responses from 802 shoppers. Multiple linear regression was used to test hypotheses with hedonic and utilitarian motivations (Idea, Social, Adventure/Gratification, Value and Achievement Shopping) and attributes of user engagement (Aesthetics, Focused Attention, Perceived Usability, and Endurability). Results demonstrate the salience of Adventure/Gratification Shopping and Achievement Shopping Motivations to specific variables of user engagement in the e-commerce environment and provide considerations for the inclusion of different types of motivation into models of engaging user experiences.

Analyzing the Role of Interactivity in User Experience

“…Lee (2005) To summarise, interactivity has been investigated in several studies (Cyr, Head & Ivanov 2009;Cyr, Head, Larios & Pan, 2009;O'Brien 2010;O'Brien & Toms 2010;Teo et al 2003) which extended TAM measures (Venkatesh et al 2003), so whereas the positive influence of interactive features on efficiency, effectiveness and satisfaction has been demonstrated, the connection between interactivity and affect and the non-instrumental aspects of UX (e.g. aesthetics) has received less attention.…”

“…These items were drawn from several sources on arousal, hedonics and emotion (Berlyne 1960;Lavie & Tractinsky 2004;Lindgaard, Dudek et al 2011;O'Brien 2010).…”

Task complexity, vertical display and user interaction in aggregated search

“…The sub-scales from O'Brien's Engagement Scale [21,22] formed the basis of the sub-scales we used in this study to elicit subjects' system evaluations. The Engagement Scale [22] consists of a 31-item scale with 6 sub-scales which measure the following aspects of engagement (number in parenthesis indicates how many items are on each sub-scale): Focused Attention (7), Perceived Usability (8), Endurability (5), Novelty (3), Aesthetics (5) and Felt Involvement (3).…”

“…The Search Effectiveness sub-scale consisted of the items in Table 4. Readers are referred to O'Brien [21] for the content of the other sub-scales. Reliability coefficients for all sub-scales are displayed in Table 5 along with the number of items for each sub-scale.…”

Continued Usage with Attachment on Mobile Devices Influencing Perceived Value and Perceived Enjoyment

“…The first is extrinsic and intrinsic motivations, the second is experience in IS, and the last is theoretical background for the concept of attachment. by O'Brien (2010), both extrinsic and intrinsic motivations are necessary for functionality and pleasure to be a part of user's experience. This will further ensure that the users interaction with a particular system to incorporate emotion, cognition and physicality.…”