The influence of halal awareness, halal certificate, subjective norms, perceived behavioral control, attitude and trust on purchase intention of culinary products among Muslim costumers in Turkey

Aslan, Hakiye

doi:10.1016/j.ijgfs.2023.100726

Cited by 27 publications

(28 citation statements)

References 20 publications

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“…The halal certificate confirms that the production is made in accordance with halal standards (Aslan, 2023) and halal certificate holders are responsible for the halalness of the products (Julvirta et al, 2022). The halal logo becomes an icon for quality assurance and lifestyle choices in business and commerce especially for foods and drinks, ensuring the consumption of healthy, hygienic and halal products (Aslan, 2023). By using the halal mark as evidence of halal certification that a product's raw materials, processing, packaging and distribution comply with halal standards, halal certification providers can study and investigate a specific product's halalness (Widyanto and Sitohang, 2022).…”

Section: Effect Of Halal Certification and Logo On Purchase Intention...mentioning

confidence: 57%

Section: Effect Of Halal Certification and Logo On Purchase Intention...mentioning

confidence: 79%

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Millennial generation awareness of halal supply chain knowledge toward purchase intention for halal meat products: empirical evidence in Indonesia

Hanifasari,

Masudin,

Zulfikarijah

et al. 2024

JIMA

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Purpose This paper aims to investigate the impact of halal awareness on the relationship between halal supply chain knowledge and purchase intention for halal meat products in the millennial generation. Design/methodology/approach The quantitative approach with the respondents of 177 millennial generations in Indonesia is selected to understand the relationships between variables. Structural equation model-partial least square is used to analyze the relationship between variables. Findings The findings of this study found that the purchase intention of halal products in the millennial generation is influenced by several factors such as halal supply chain knowledge, halal certification and logo and religious beliefs. However, the results of this study also show that concern for halal products failed to moderate the relationship between these three main variables on the purchase intention of halal products. Originality/value This study provides insights into the concern that strengthens the relationship between the main variables on the intention to purchase halal meat products for the millennial generation.

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Section: Effect Of Halal Certification and Logo On Purchase Intention...mentioning

confidence: 57%

Section: Effect Of Halal Certification and Logo On Purchase Intention...mentioning

confidence: 79%

Millennial generation awareness of halal supply chain knowledge toward purchase intention for halal meat products: empirical evidence in Indonesia

Hanifasari,

Masudin,

Zulfikarijah

et al. 2024

JIMA

View full text Add to dashboard Cite

show abstract

“…Even countries with smaller Muslim populations are increasingly seeking halal products [24]. Non-Muslim consumers generally choose halal products because they perceive halal products as being of higher quality, healthier, cleaner, safer, and aligned with animal welfare considerations [25][26][27].…”

Section: Resultsmentioning

confidence: 99%

Customer Motivation in the Purchase of Halal-Certified Chicken Products through Online Delivery Applications in Yogyakarta

Widodo,

Chandra Purnomo,

Susanti

et al. 2023

E3S Web of Conf.

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Halal food is currently increasing in popularity among both Muslim and non-Muslim consumers. Halal food can be ordered directly or through online delivery applications, a popular trend. The process of ordering food using online applications saves time. However, it has limitations due to customers’ lack of direct observation, particularly Muslims. This study examined the customers’ motivation to choose online delivery applications for halal products at fast-food restaurants, even though they cannot directly observe the product preparation. The research was carried out in Bantul, The Special Region of Yogyakarta. Data were collected from 65 respondents utilizing a questionnaire distributed via a Google Form link. The findings revealed that taste, utility, and time savings were very strong motivators to purchase chicken meat. Furthermore, factors such as halal certification, adherence to Islamic principles, and blessings of halal food were categorized as strong to motivate customer purchasing. Nutritional requirements were the only factor with a moderate categorization for motivating fast-food chicken restaurant customers. While most fast-food chicken restaurants are already halal-certified, online delivery services frequently do not provide the information. It is suggested that each business provide more detailed product information on online delivery platforms.

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“…The awareness of consumers on halal products will reflect their understanding of the content of halal labels or certification, thus individuals with a high level of awareness of halal products should be better informed which is expected to decide to purchase. This asserted by authors that halal brand awareness has a strong effect in predicting consumer decisions to purchase halal products (Mukhtar and Butt, 2011;Aziz and Vui, 2012;Azam, 2016;Yunus et al, 2014;Awan et al, 2015;Diallo and Siqueira, 2017;Aslan, 2023). With these arguments, the proposed hypothesis is: PRR H1.…”

Section: Halal Brand Awareness and Purchasing Decisionmentioning

confidence: 95%

An extensive effect of religiosity on the purchasing decisions of halal products

Rafiki,

Hidayat,

Nasution

2023

PRR

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PurposeThis study aims to examine the moderator effect of religiosity on the relationship between halal brand awareness and habit towards purchasing decisions of halal products.Design/methodology/approachThe quantitative method is used in this study. Descriptive and statistical (multiple and moderated regression) analyses are employed to test the hypothesis according to the research model. The data is collected using a cross-sectional design from 197 respondents consisting of business owners in North Sumatera, Indonesia.FindingsIt is found that both halal brand awareness and habit have a positive and significant effect on the purchasing decision of halal products. Meanwhile, religiosity significantly acts as a moderating variable in the relationship between awareness and purchasing decisions, as well as habit and purchasing decisions.Research limitations/implicationsThis study revealed the important factor of religiosity as a moderating factor in purchase decisions of halal products. The government may need to collaborate with Islamic educational institutions to raise awareness of the halal concept and product awareness. It is assumed that individuals who know about the Islamic religion will have a higher degree of awareness of halal products compared to individuals with limited knowledge of Islam; thus, providers of Islamic education play a crucial role in raising the level of awareness of halal products. Schools may serve as catalysts for the dissemination of knowledge of halal products.Originality/valueDeveloping halal product markets can be done by enhancing the religiosity level of consumers, one of them through attending formal or informal religious classes.

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The influence of halal awareness, halal certificate, subjective norms, perceived behavioral control, attitude and trust on purchase intention of culinary products among Muslim costumers in Turkey

Cited by 27 publications

References 20 publications

Millennial generation awareness of halal supply chain knowledge toward purchase intention for halal meat products: empirical evidence in Indonesia

Millennial generation awareness of halal supply chain knowledge toward purchase intention for halal meat products: empirical evidence in Indonesia

Customer Motivation in the Purchase of Halal-Certified Chicken Products through Online Delivery Applications in Yogyakarta

An extensive effect of religiosity on the purchasing decisions of halal products

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