Millennial generation awareness of halal supply chain knowledge toward purchase intention for halal meat products: empirical evidence in Indonesia

Abstract

Purpose This paper aims to investigate the impact of halal awareness on the relationship between halal supply chain knowledge and purchase intention for halal meat products in the millennial generation. Design/methodology/approach The quantitative approach with the respondents of 177 millennial generations in Indonesia is selected to understand the relationships between variables. Structural equation model-partial least square is used to analyze the relationship between variables. Findings The findings of this study found that the purchase intention of halal products in the millennial generation is influenced by several factors such as halal supply chain knowledge, halal certification and logo and religious beliefs. However, the results of this study also show that concern for halal products failed to moderate the relationship between these three main variables on the purchase intention of halal products. Originality/value This study provides insights into the concern that strengthens the relationship between the main variables on the intention to purchase halal meat products for the millennial generation.

Challenges and Strategies in Halal Supply Chain Management for MSEs in West Sumatra: A Participatory Action Research Study

“…Optimizing halal management efficiency involves integrating critical elements throughout the supply chain process. Firstly, ensuring that raw materials strictly adhere to Halal standards is vital for halal food producers [40,41]. Robust procurement practices and transparent processes for sourcing raw halal materials minimize the risk of contamination or non-compliance, thus safeguarding the integrity of halal products and ensuring consumer safety [42,43].…”

“…Limited access to premium halal raw materials can compromise the quality and safety of halal food items. This situation may lead to the inclusion of substandard ingredients, potentially posing health risks [41]. Moreover, the absence of an efficient distribution system or network for halal raw materials exacerbates these concerns, resulting in delays in procurement and storage practices and ultimately impacting the quality and safety of the raw materials [3,65].…”

“…This uncertainty can arise from doubts about these materials' compliance with halal standards [61]. Finally, fluctuations in the prices and availability of halal raw materials can disrupt supply chains and production processes, potentially compromising the quality and safety of halal food products through ingredient substitution or procurement from less dependable suppliers [41].…”

“…Variations in raw materials make maintaining consistent product quality challenging, raising concerns regarding food safety and halal compliance [23]. Non-compliance with halal, safety, and cleanliness standards further heightens risks, potentially resulting in contamination, counterfeiting, or the inclusion of non-halal ingredients [41]. Limited access to technology and resources for process improvement and innovation exacerbates these challenges as MSEs struggle to implement effective food safety measures or adapt to evolving halal quality standards, compromising product integrity [69].…”

Strategi Corporate Social Responsibility dalam Menciptakan Kinerja Lingkungan yang Hijau dan Bersih: Bukti dari Usaha Kecil dan Menengah di Indonesia

“…Di sisi lain, akar kuadrat terbalik dan metode gammaeksponensial digunakan untuk menjamin akurasi ukuran sampel untuk penelitian yang dimaksudkan (Hanifasari et al, 2024). Dengan demikian, perangkat lunak Warp PLS 7.0 ditetapkan pada tingkat signifikansi 0,05, tingkat daya 0,98, dan koefisien jalur 0,197, dan menghasilkan ukuran sampel diperkirakan 353 untuk akar kuadrat terbalik dan 333 untuk metode gammaeksponensial.…”