The Influence of Green Marketing Tools on Green Eating Efficacy and Green Eating Behaviour

Muposhi, A; Dhurup, M

doi:10.22610/jebs.v9i2.1651

Cited by 4 publications

(5 citation statements)

References 33 publications

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“…The significant impact of environmental advertising on consumers' purchase behaviour supports past research (e.g. Chan, 2015;Dhurup and Muposhi, 2017), which revealed a positive significant relationship between green advertising and behaviour. Furthermore, it highlighted the importance of credibility and trustworthy in structuring environmental advertising messages to the customers (Atkinson and Rosenthal, 2014).…”

Section: Discussionsupporting

confidence: 85%

“…Mainstream media has been favoured mostly by environmental advertisements act as a catalyst to generate awareness and to introduce their products to environmentally concerned consumers. This is supported by Dhurup and Muposhi (2017), which revealed a positive relationship between green advertising and behaviour.. This is in tandem with the global green movements and increased society's focus on environmental issues.…”

Section: Eco-packagingmentioning

confidence: 68%

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Green Marketing and its Effect on Consumers’ Purchase Behaviour: An Empirical Analysis

Ahmad

Ghazali

Abdullah

et al. 2020

JIBE

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Over the years, environmental concerns have been extensively discussed. Natural resources are increasingly being diminished for the unscrupulous benefits of business profitability, resulting in an inherent need for alternative solutions. Following this, an application of green marketing concept could be warranted in pursuit of an augmented awareness on environmental conservations. This study aims to investigate the extent to which green marketing tools, namely, eco-brand, eco-labelling, ecopackaging and environmental advertisement affect consumers’ purchase behaviour towards greenrelated products or services. Using a non-probability sampling technique, a total of 300 survey questionnaires were distributed to targeted respondents. However, only 189 feedbacks were usable for further statistical analyses. Regression result revealed that only eco-packaging and environmental advertisement had significant effects on consumer purchasing behaviour. Eco brand and eco labelling proved otherwise. Several managerial implications are further discussed.

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Section: Discussionsupporting

confidence: 85%

Section: Eco-packagingmentioning

confidence: 68%

Green Marketing and its Effect on Consumers’ Purchase Behaviour: An Empirical Analysis

Ahmad

Ghazali

Abdullah

et al. 2020

JIBE

View full text Add to dashboard Cite

show abstract

“…Green eating behavior can reduce energy consumption by not buying food in a distance and lessen waste production by eating fresh or organic food instead of processed food. For sustainable development, it is important to implement environmental protection education to the society, so as to understand the factors that influence green eating intention (Muposhi and Dhurup, 2017;Kim and Kim, 2018;Dalvi-Esfahani et al, 2020;Lacroix and Gifford, 2020).…”

Section: Introductionmentioning

confidence: 99%

Fitnesser’s Intrinsic Motivations of Green Eating: An Integration of Theory of Planned Behavior and Hedonic-Motivation System Adoption Model

Chen

Lee

2021

Front. Psychol.

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Global climate change arouses people’s attention to environmental protection and, therefore, changes consumption habits. Food overconsumption not only produces extra waste but also pollutes the environment. Therefore, it is important to understand the factors that motivate people to eat green, an eco-friendly way to consume food. To keep the body in good shape, the fitnessers concern more about diet than the general people. This study explored intrinsic motivations, such as social recognition, environmental ethics, curiosity, joy of purchase, perceived usefulness, subjective norm, and perceived behavior control as constructs that affect fitnesser’s green eating intention. All constructs except curiosity have significant impacts on behavior intention. The results demonstrate that social recognition and environmental ethics have significant effects on curiosity, joy of purchase, perceived usefulness, subjective norm, and perceived behavior control. The mediation effects between social recognition and behavior intention are not supported. The mediators between environmental ethics and behavior intention are joy of purchase, perceived usefulness, subjective norm, and perceived behavior control.

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“…In the current era, the concern for economic downturn, the reduction of environmental impacts, and sustainable development have become the major research subject taken up by numerous scientists, practitioners, and even industrial entities [ 3 , 4 , 5 , 6 , 7 , 8 , 9 ]. Urban sprawl impact on farmland conversion in suburban areas, the costs of urbanization, and foodsheds are the next examples of research topics for conducting environmental studies [ 10 , 11 , 12 , 13 , 14 ].…”

Section: Introductionmentioning

confidence: 99%

Factors Forming the Consumers’ Willingness to Pay a Price Premium for Ecological Goods in Ukraine

Кучер

Hełdak

Кучер

et al. 2019

IJERPH

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This study discusses the identification of factors affecting consumers’ willingness to pay a price premium for ecological goods. The study was carried out in selected regions of Ukraine, in the cities of Kharkiv and Kyiv. The study applied various research methods, in particular public opinion analysis based on conducted surveys and the statistical inference method. The conducted research may constitute the scientific basis for the assessment of this market segment development. The comparison of consumer attitudes, presented by the residents of major Ukrainian cities regarding environmental goods, revealed their willingness to pay a price premium depending primarily on the purchasing power of the population, but also on gender, age, and social status. The analysis of differences in the cross-tabulation of quality characteristics was performed using Pearson’s chi-square test, which showed that, for example, men were more willing than women to choose environmental products due to their environmental safety and their selection was more often than in case of women based on environmental goods’ price. The collected research results can be used to assess the development prospects of environmental goods’ market, to construct the set of measures increasing the willingness level of domestic consumers to pay a price premium for ecological products, and to take up decisions about the production of ecological goods.

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The Influence of Green Marketing Tools on Green Eating Efficacy and Green Eating Behaviour

Cited by 4 publications

References 33 publications

Green Marketing and its Effect on Consumers’ Purchase Behaviour: An Empirical Analysis

Green Marketing and its Effect on Consumers’ Purchase Behaviour: An Empirical Analysis

Fitnesser’s Intrinsic Motivations of Green Eating: An Integration of Theory of Planned Behavior and Hedonic-Motivation System Adoption Model

Factors Forming the Consumers’ Willingness to Pay a Price Premium for Ecological Goods in Ukraine

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