“…Evidence from lexical decision, naming, and self-paced reading studies has demonstrated that in strongly biasing contexts, reaction times to contextually appropriate items are facilitated but reaction times to contextually inappropriate meanings are not (Kellas, Martin, Yehling, Herman, & Vu, 1995;Martin, Vu, Kellas, & Metcalf, 1999;Simpson, 1981;Vu, Kellas, Metcalf, & Herman, 2000;Vu, Kellas, & Paul, 1998;Vu, Kellas, Petersen, & Metcalf, 2003).…”