“…The fi rst construct delineated decision-making process (Clawson and Knetsch, 1966;Cooper, 1993), including purposes of trip, duration of trip, information resources, time of decision-making, decisionmakers and approaches of trip. The second construct outlined consumer behaviour (Jenkins, 1978;Van Raaij and Francken, 1984;Woodside and Lysonski, 1989;Gitelson and Kerstetter, 1994;Zalatan, 1998), containing elements of consumers' family and friends, package tour fare and expenditures. The third construct depicted consumer satisfaction (Ajzen and Driver, 1992;Woodside and King, 2001;Lee et al, 2007;Yuksel 2007), including consumers' favourite scenic spots, most uninteresting scenic spots, satisfaction with resources of destination, satisfaction with service performance, willingness of revisiting, willingness of recommendation and overall satisfaction.…”