“…By attracting more tourists who increase and balance budget share, it implies that the event program approval will be maintained at its current level and that the complementary offer will include products and services that will diversify the experience of local visitors and tourists. In this sense, as established in other contexts (Liang-Rong-Da et al, 2013;Vesci & Botti, 2019), the diversification of the gastronomic offer at affordable prices can be one of the possible routes to gain momentum from the popularity of the local cuisine and wines.…”
Section: Managerial Discussion and Implicationsmentioning
confidence: 89%
“…In contrast, Liang-Rong-Da et al ( 2013) observed a different demand in the motivation to spend and suggested disaggregating it in its components, as also proposed by Kim et al (2010) and Lee et al (2015). In this way, expenditure patterns become a behavior indicator that allows the generation of actions to stimulate consumption in the different demand categories (entertainment, shopping and food, among others) (Kim et al, 2010;Liang-Rong-Da et al, 2013).…”
Section: Event Expenditure and Perceived Program Qualitymentioning
confidence: 99%
“…As music festivals gain popularity, the interest to study them arises along with the need to understand the factors empowering them and, therefore, maximize the positive impacts for organizers and host communities (Andersson, Armbrecht, & Lundberg, 2017; Borges et al, 2016; Kim, Kim, Goh, & Antun, 2011; Kim, Prideaux, & Chon et al, 2010; Lee, Jee, Funk, & Jordan, 2015; Liang-Rong-Da et al, 2013). In this research context, at regional and national levels, event expenditure, a recurring topic, has rarely been approached from the visitor´s spending perspective (Brida & Scuderi, 2013; Disegna & Osti, 2016; Sainaghi, 2012).…”
Section: Introductionmentioning
confidence: 99%
“…The first objective of this work is to analyze nominal spending and its causal links with visitors' perception Vis a Vis program quality. In the events context, the studies about expenditure categories such as entertainment, shopping and food conducted by leisure and tourism marketing research have been scarce and with little coverage (Borges et al, 2016; Kim et al, 2010; Lee et al, 2015; Liang-Rong-Da et al, 2013; Thrane, 2002). The same can be said about the incidence of the perceived program quality on expenditure which has also been an issue indirectly and marginally addressed (Andersson et al, 2017; Borges et al, 2016; Bruwer, 2014; Disegna & Osti, 2016; Liang-Rong-Da et al, 2013).…”
Purpose
The impact of event quality on expenditure and visitors’ loyalty has been an issue seldom analyzed by festival literature. These same incidental relations were not assessed from a temporary perspective in the case of recurrent cultural events. This paper aims to explore these causal relationships and to report on the moderation effect of the temporary inquiry on the editions of the festival.
Design/methodology/approach
Nine hypotheses were examined through squares SEM techniques, and the model validation was carried out by assessing the measurement and structural model. In addition, a multi-group analysis was performed to test the temporary moderation effect. Finally, a survey was applied during three successive editions (2013 = 164 cases, 2014 = 154 cases, 2015 = 128 cases).
Findings
The local and ephemeral nature of the festival favors immediate consumption, and the budget share increase among categories passes through diversification to stimulate purchases. In this particular context, the moderation induced by the sequence of editions had a conclusive impact on the analyzed relationships, generating the need to focus on the temporary variability to understand and operate the recurrent events.
Originality/value
The strengthening of the festival went through a stage where it opened to other segments of visitors despite the dominant opinion to preserve the local character of the event. In addition, this study clarifies that a retrospective analysis of previous editions, when compared to the stationarity perspective of the festival, allows a better understanding of the required upgrading to preserve visitor loyalty.
“…By attracting more tourists who increase and balance budget share, it implies that the event program approval will be maintained at its current level and that the complementary offer will include products and services that will diversify the experience of local visitors and tourists. In this sense, as established in other contexts (Liang-Rong-Da et al, 2013;Vesci & Botti, 2019), the diversification of the gastronomic offer at affordable prices can be one of the possible routes to gain momentum from the popularity of the local cuisine and wines.…”
Section: Managerial Discussion and Implicationsmentioning
confidence: 89%
“…In contrast, Liang-Rong-Da et al ( 2013) observed a different demand in the motivation to spend and suggested disaggregating it in its components, as also proposed by Kim et al (2010) and Lee et al (2015). In this way, expenditure patterns become a behavior indicator that allows the generation of actions to stimulate consumption in the different demand categories (entertainment, shopping and food, among others) (Kim et al, 2010;Liang-Rong-Da et al, 2013).…”
Section: Event Expenditure and Perceived Program Qualitymentioning
confidence: 99%
“…As music festivals gain popularity, the interest to study them arises along with the need to understand the factors empowering them and, therefore, maximize the positive impacts for organizers and host communities (Andersson, Armbrecht, & Lundberg, 2017; Borges et al, 2016; Kim, Kim, Goh, & Antun, 2011; Kim, Prideaux, & Chon et al, 2010; Lee, Jee, Funk, & Jordan, 2015; Liang-Rong-Da et al, 2013). In this research context, at regional and national levels, event expenditure, a recurring topic, has rarely been approached from the visitor´s spending perspective (Brida & Scuderi, 2013; Disegna & Osti, 2016; Sainaghi, 2012).…”
Section: Introductionmentioning
confidence: 99%
“…The first objective of this work is to analyze nominal spending and its causal links with visitors' perception Vis a Vis program quality. In the events context, the studies about expenditure categories such as entertainment, shopping and food conducted by leisure and tourism marketing research have been scarce and with little coverage (Borges et al, 2016; Kim et al, 2010; Lee et al, 2015; Liang-Rong-Da et al, 2013; Thrane, 2002). The same can be said about the incidence of the perceived program quality on expenditure which has also been an issue indirectly and marginally addressed (Andersson et al, 2017; Borges et al, 2016; Bruwer, 2014; Disegna & Osti, 2016; Liang-Rong-Da et al, 2013).…”
Purpose
The impact of event quality on expenditure and visitors’ loyalty has been an issue seldom analyzed by festival literature. These same incidental relations were not assessed from a temporary perspective in the case of recurrent cultural events. This paper aims to explore these causal relationships and to report on the moderation effect of the temporary inquiry on the editions of the festival.
Design/methodology/approach
Nine hypotheses were examined through squares SEM techniques, and the model validation was carried out by assessing the measurement and structural model. In addition, a multi-group analysis was performed to test the temporary moderation effect. Finally, a survey was applied during three successive editions (2013 = 164 cases, 2014 = 154 cases, 2015 = 128 cases).
Findings
The local and ephemeral nature of the festival favors immediate consumption, and the budget share increase among categories passes through diversification to stimulate purchases. In this particular context, the moderation induced by the sequence of editions had a conclusive impact on the analyzed relationships, generating the need to focus on the temporary variability to understand and operate the recurrent events.
Originality/value
The strengthening of the festival went through a stage where it opened to other segments of visitors despite the dominant opinion to preserve the local character of the event. In addition, this study clarifies that a retrospective analysis of previous editions, when compared to the stationarity perspective of the festival, allows a better understanding of the required upgrading to preserve visitor loyalty.
“…Critical to tourism activities is tourist participation which enhances economic gains through social interactions (Liang et al, 2013). As consumers, they are considered to be the primary contributors of environmental pollution, traffic problems, and other disruptions in natural areas (Byrd et al, 2009;Tsaur et al, 2006).…”
Sustainable development of tourism destinations is deemed a critical component of the global development agenda. Among developing economies whose tourism industries have remained a significant pillar of their economic growth, translating sustainability concepts and principles into policy remains a challenge. The incorporation of sustainability in public policies requires tourism development to generate positive impacts on the environment, economy, and society through the active involvement of stakeholders. At the core of this approach is the identification and use of indicators to evaluate the sustainability of destinations. This study primarily addresses concerns on the compatibility of existing indicators with local objectives and perceptions, with an aim of identifying local indicators that evaluate the sustainability of destinations in the Philippines. This study contributes to the existing development research through the identification of local sustainability indicators that are hinged on local understanding and perceptions of sustainability. A qualitative approach was employed to capture a holistic understanding of the multiple perspectives of stakeholders regarding sustainable tourism development. Results were determined through a focus group discussion with tourists and key informant interviews involving government authorities, tourism businesses, tourism industry practitioners, and academe.
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