The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image

Chen, Yu‐Shan; Hung, Shu‐Tzu; Wang, Ting-Yu; Huang, A-Fen; Liao, Yen-Wen

doi:10.3390/su9040654

Cited by 86 publications

(83 citation statements)

References 86 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Particularly in products with ethical or environmental features, there is an ethical purchasing gap that describes an inconsistency between what consumers express, represented in attitudes and intentions, and their behavior [38]. However, scholars investigating green product fields still use the product attitude approach in their attempt to identify purchasing behavior for eco-friendly products [39,40]. Attitudes can be predictors of behavior, because when an individual forms a positive or negative attitude to certain objects, the likelihood of acting depends on that attitude.…”

Section: Upcycled Product Attitude and Purchase Intentionmentioning

confidence: 99%

The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products

Lee

2019

Sustainability

109

View full text Add to dashboard Cite

As concerns around today’s environmental problems increase, there is a growing need for consumers to accelerate their sustainable behaviors relating to product disposal such as product reuse and product life extension. The purpose of this study was to investigate consumers’ value perceptions and their intentions to purchase upcycled products. This study identified the total perceived utility of upcycled products as six values that influence different levels of product attitude, which, in turn, affect purchase intention. In addition, the study examined the moderating role of purchase experience in the relationship between perceived value and product attitude. Survey data from 413 people in the United States were used to test our hypotheses. We found that three values (i.e., green, emotional, aesthetic) had a significantly positive effect on both product attitude and purchase intention. The moderating effect of purchase experience was found only on the paths between green and functional values and product attitude. The findings offer implications for academics, practitioners, and policymakers in designing strategies that encourage people to purchase upcycled products. We conclude that organizations should design strategies that maximize the emotional and aesthetic values of upcycled products using varied and engaging content, such as storytelling, based on each product’s background.

show abstract

Section: Upcycled Product Attitude and Purchase Intentionmentioning

confidence: 99%

The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products

Lee

2019

Sustainability

109

View full text Add to dashboard Cite

show abstract

“…If companies rely on their external social networks to develop, create, and invent knowledge and ideas, social capital can help companies to access key resources and social relationships that enhance their innovation capabilities [66]. Social capital can integrate different actors' varying types of knowledge to achieve innovation [64], and can hence drive innovation performance [66][67][68]. For example, Landry et al [64] note that an increase of social capital can enhance firms' innovation likelihood.…”

Section: The Positive Effect Of Green Social Capital On Green Innovatmentioning

confidence: 99%

Influence of Network Embeddedness and Network Diversity on Green Innovation: The Mediation Effect of Green Social Capital

et al. 2019

Self Cite

View full text Add to dashboard Cite

Due to the current rise in concern about the challenge of global warming, stakeholders are now more conscious than in the past regarding environmental concerns. Stakeholders are more likely than ever before to support companies that are environmentally friendly. Simultaneously, companies seek to develop their social networks in such a way as to enhance their green innovation. This study investigates the influences of network embeddedness and network diversity on green innovation. In addition, this research discusses the mediation effects of green social capital. We adopt structural equation modeling for testing the research framework. A total of 330 valid questionnaires are collected. The results demonstrate that network embeddedness positively affects green social capital and green innovation performance. However, although network diversity positively affects green innovation performance, it does not significantly influence green social capital. Furthermore, the study indicates that green social capital partially mediates the relationship between network embeddedness and green innovation performance.

show abstract

“…GBATCH has been defined by this study as the level of perceptive relation between a certain green brand and the consumers. When consumer makes a brand a part of his life, the affection and emotional features get involved along with trust, intimacy, commitment, and self-linkage creating a significant meaning for the development of consumer-brand association (Chen et al, 2017). Therefore, it has been proposed in this research that GBATCH is positively influenced by GBAT leading to the following research hypothesis.…”

Section: Hypothesismentioning

confidence: 92%

“…When consumers consider the match of selfvalue and GRIM, it creates a stronger level of brand attachment (Sasmita & Mohd Suki, 2015). Moreover, it was noted by Chen et al (2017) that there is positive association between brand image and emotional brand attachment. The result was concluded from the analysis conducted through an online website of social network.…”

Section: Hypothesismentioning

confidence: 99%

The mediating roles of green brand image and attitude of green branding in the relationship between attachment of green branding and excessive product packaging in Thai sports manufacturing firms

Kerdpitak¹,

Mekkham²

2019

Journal of Human Sport and Exercise - 2019 - Summer Conferences of Sports Science

View full text Add to dashboard Cite

The purpose of the study is to narrow down the identified research gap by testing the impact of excessive packaging on green brand attachment empirically. Moreover, the study has analysed the role of green brand image and green brand attitude as mediators in the specified relation. It is expected that the damages caused to brand images by the excessive packaging are revealed by the research findings. This can support the enterprises in the development of strategy for green product packaging from the perspective of consumers. To achieve the objectives of the current study the data is collected from the consumer of sports industry. The SEM-PLS is used to analyses the data. The findings of the study suggest that the focus of consumers is more on the issues for protecting environment regarding green brands. This financial burden of the consumers is increased through excessive packaging along with a lot of waste. the study addressed the damage, which can be caused to the brand. It has been revealed through results that there is negative relation of excessive packaging of product with the green brand attitude of consumer and green brand image awareness. The green brand attachment is influenced positively by the green brand image and green brand attitude. The green brand attachment of consumer is influenced by the green brand image and green brand attitude through excessive packaging of product.

show abstract

The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image

Cited by 86 publications

References 86 publications

The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products

The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products

Influence of Network Embeddedness and Network Diversity on Green Innovation: The Mediation Effect of Green Social Capital

The mediating roles of green brand image and attitude of green branding in the relationship between attachment of green branding and excessive product packaging in Thai sports manufacturing firms

Contact Info

Product

Resources

About