The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products

Abstract

As concerns around today’s environmental problems increase, there is a growing need for consumers to accelerate their sustainable behaviors relating to product disposal such as product reuse and product life extension. The purpose of this study was to investigate consumers’ value perceptions and their intentions to purchase upcycled products. This study identified the total perceived utility of upcycled products as six values that influence different levels of product attitude, which, in turn, affect purchase intention. In addition, the study examined the moderating role of purchase experience in the relationship between perceived value and product attitude. Survey data from 413 people in the United States were used to test our hypotheses. We found that three values (i.e., green, emotional, aesthetic) had a significantly positive effect on both product attitude and purchase intention. The moderating effect of purchase experience was found only on the paths between green and functional values and product attitude. The findings offer implications for academics, practitioners, and policymakers in designing strategies that encourage people to purchase upcycled products. We conclude that organizations should design strategies that maximize the emotional and aesthetic values of upcycled products using varied and engaging content, such as storytelling, based on each product’s background.

Effect of Trust in Domain-Specific Information of Safety, Brand Loyalty, and Perceived Value for Cosmetics on Purchase Intentions in Mobile E-Commerce Context

“…-Green-grade cosmetics cause little skin irritation PSV -Using Green-grade cosmetics would make a good impression on other people. [107,108] -Using Green-grade cosmetics would improve the way I am perceived.…”

“…Furthermore, each latent variable's AVE was larger than all the corresponding squared correlation coefficients in every case, demonstrating that the constructs were distinct and fitly explained by their measurement scales (see Table 4). Therefore, convergence and discriminant validity have been ensured and been proven to be suitable for our measurement model [108,114]. We conducted CFA using AMOS 20.0 to test the measurement model.…”

Innovative Upscaling of Architectural Elements for Strengthening Building Structures

“…The maximum bending moment occurs at an angle θ/2 measured from the point of contact between the arch knee brace and the circular ring, which can be calculated by using Equation (22).…”

“…Beyond the technical aspects, it would be desirable to provide more incentives to encourage building owners to adopt structural upgrading or retrofitting strategies. Whilst the search for beauty is often a neglected dimension in a building renovation project or a sustainability policy [21], aesthetic value has a strong influence on consumer behaviour [22] and should be taken into account in any housing quality improvement projects [23].…”

“…Sustainability 2019, 11, x FOR PEER REVIEW 3 of 16 value has a strong influence on consumer behaviour [22] and should be taken into account in any housing quality improvement projects [23]. It is noteworthy that there is a gradual movement, initiated by the Rhode Island School of Design (http://stemtosteam.org/), to integrate "art" into the STEM (science, technology, engineering, and mathematics) fields of education and research.…”