The Influence of Environmental Concern, Green Perceived Knowledge, and Green Trust on Green Purchase Intention

Chairy, Chairy; Alam, Meilisa Eka Nur

doi:10.32832/jm-uika.v10i2.2431

Cited by 15 publications

(14 citation statements)

References 22 publications

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“…Green behavior and sustainable consumption are positively related to life satisfaction (Binder & Blankenberg, 2017). Therefore, many companies in Indonesia are competing to develop environmentally friendly products and present themselves as "green companies" in the hope of attracting environmentally conscious citizens, which in turn can have an impact on maintaining business sustainability (Genoveva & Syahrivar, 2020;Chairy & Alam, 2019;Chariri, Nasir, Januarti & Daljono, 2019).…”

Section: The Effect Of Green Life Style (Gls) On Business Sustainabilitymentioning

confidence: 99%

Green human resource management, green supply chain management, green lifestyle: Their effect on business sustainability mediated by digital skills

Setyaningrum

Muafi²

2023

JIEM

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Purpose: This study aims to empirically test and analyze the role of Green Human Resource Management (GHRM) and Green Supply Chain Management (GSCM) and Green Lifestyle on business sustainability mediated by digital skills.Design/Methodology: This study involved logistics managers at manufacturing companies in DKI Jakarta and West Java, Indonesia. It is because these two provinces have the largest manufacturing companies in Indonesia. From a late survey, the researchers obtained data from 250 questionnaires that were distributed. Then from all the data, there were 218 data that could be processed for further analysis. This study utilized the Structural Equation Model (SEM) analysis technique with AMOS 24 software in the data testing process.Findings: This study has confirmed a number of findings including: With the current COVID-19 Pandemic, Green Human Resources Management (GRHM) and Green Supply Chain Management (GSCM) are needed in Business Sustainability. GSCM has a positive effect on Business Sustainability (BS). Indonesia is also facing a revolution of 4.0 and 5.0, and Green Human Resources Management (GHRM) practice has an influence on BS and is deemed having significant and positive effect. In addition, manufacturing companies support the practice of green environment so that Green Supply Chain Management (GSCM) practice needs Digital Skill (DS) in enhancing its performance. Also, it has been proven in this research that GSCM has positive and significant effect. Digital Skill (DS), however, has no direct effect on Business Sustainability (BS).Research Limitation/Implications: This study focuses on the scope of green human resource management, green supply chain management, and green lifestyle and their impact on business sustainability mediated by digital skills. The next study is expected to examine the concept of green human resource management in service companies in order to obtain unique findings and confirm the relevance of the green human resource management concept in various business phenomena.Originality/value: This study explains the concept of Green Human Resource Management (GHRM), Green Supply Chain Management (GSCM) and Green Lifestyle (GL) towards Business Sustainability (BS) which is a different concept from the concept of Human Resource Management (HRM) implemented in manufacturing companies. In addition, this study discusses the green supply chain in its influence on business sustainability. Also, this study explains the role of the concept of Digital Skills (DS) in influencing Business Sustainability (BS).Practical and Social Implication: This study is expected to be a reference for practitioners, especially in the fields of Green Human Resource Management (GHRM), Green Lifestyle (GL), and Green Supply Chain Management (GSCM) in improving Business Sustainability (BS). Furthermore, the concept of green human resource management can be used by organizations as an effective alternative to increase responsibility in increasing business sustainability. Digital skills have a very significant role in implementing the research model.

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Section: The Effect Of Green Life Style (Gls) On Business Sustainabilitymentioning

confidence: 99%

Green human resource management, green supply chain management, green lifestyle: Their effect on business sustainability mediated by digital skills

Setyaningrum

Muafi²

2023

JIEM

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“…Karenanya, green consumer menjadi semakin popular saat ini. Green consumer merupakan konsumen yang peduli terhadap lingkungannya (Chairy & Alam, 2019). Lebih jauh, selain green consumer, saat ini terbentuk persepsi bahwa segala sesuatu yang menggunakan kata green dipandang bersahabat dengan lingkungan dan memiliki nilai yang lebih tinggi (Syahrivar & Ida, 2019).…”

Section: Pendahuluan Latar Belakangunclassified

Implementasi Sustainability Sebagai Alat Pemasaran Pada Era Pandemi Covid-19

Wella

Chairy

2020

JMIEB

Self Cite

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Kepedulian terhadap lingkungan dan dampak sosialnya terhadap bisnis telah menjadi isu utama di berbagai organisasi saat ini. Pelanggan telah semakin sadar dan menghendaki produk yang ramah lingkungan. Karenanya, banyak perusahaan yang kemudian berusaha memenuhi keinginan konsumen dengan menerapkan sustainability marketing. Namun demikian tidak semua perusahaan peduli dengan isu ini. Beberapa perusahaan menggunakan sustainability marketing sekedar untuk meningkatkan pendapatan perusahaan. Artikel ini membahas lebih lanjut tentang sustainability marketing, tipe perusahaan dari sisi komitmen dan gaya komunikasinya, dan relevansi sustainability marketing sebagai alat pemasaran dalam situasi bisnis yang tidak pasti karena pandemi Covid-19. Lebih lanjut, Covid-19 telah mengubah perilaku konsumen dalam kaitannya dengan belanja online dan kesadaran akan isu sosial dan lingkungan atas produk yang dikonsumsi. Dengan menggunakan pendekatan kualitatif, artikel ini memperlihatkan efektivitas sustainability marketing. Dengan mengadopsi sustainability marketing banyak perusahaan tidak hanya akan berhasil melewati masa sulit karena pandemi Covid-19 namun juga akan memenangkan persaingan di masa depan. Nowadays, environmental concerns and its social impacts on business have become major issues in most of organizations. Customers have become more aware and demand for more environmentally friendly products from companies. Therefore, many companies have been trying to answer the demand by using sustainability marketing in running the business. However, not all companies are concerned about the issues. Some of them only using green and sustainability concept as a tool to increase their revenue. The object of this research is sustainability marketing. Specifically, this article explores more about sustainability marketing, types of companies in terms of their commitment and communications related to sustainability marketing, and the relevance of sustainability marketing as a marketing tool in this uncertainty situation due to Covid-19 pandemic. The subject of this research is two big companies in Indonesia. Further, Covid-19 pandemic has changed consumer behavior in terms of online buying and awareness of environmental and social issues about products they consume. Using qualitative approach, this article shows the effectiveness of sustainability marketing. By adopting sustainability marketing, many organizations will not only survive the Covid-19 pandemic, but also win further competiton.

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“…Concepts which play an important role in decision-making, especially when data is scarce or hard to determine, for example for food purchases process (Ding, Veeman, and Adamowicz, 2015). Chairy & Alam (2019) result that is influence trust on purchase decision in the context of green product in Indonesia. The same result come from Ridwan, Militina & Achmad (2020) and Mahliza (2020), in the context of online purchasing, trust is very important for customer.…”

Section: Trustmentioning

confidence: 99%

The Role of Purchase Intention on International Food Brands During Covid-19 Pandemic

Liewin

Genoveva

2020

ICFBE

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The corona virus has attacked human life by taking away their freedom. Since the spread of the corona virus throughout the world at the end of 2019, every country has issued social distancing policies, including in Indonesia. The impact of this viral pandemic has damaged various existing businesses, including food franchises with international brands. The purpose of thisstudy isto analyze purchasing decisions at fast food franchises with international brands, assuming international brands already have cleanliness standards, high quality and a more comfortable environment (location), so that consumer confidence is more than other local brands. The trust factor is also used in this study as an intervening variable. This research is a quantitative study using an online questionnaire as a data collection tool. The valid questionnaires are filled in by 180 respondents. The sample used was non-purposived sampling with simple random sampling. Hypothesis testing uses the Structural Equation Model (SEM). The results showed that Food Safety, Food Quality and Environment had a significant effect on Purchasing Decisions during the COVID-19 pandemic. Meanwhile, Quality and Environment have a significant effect on trust, which is an intervening variable in this study. This study concludes that Food Safety, Food Quality, and Environment have a positive and significant effect on consumer confidence so that it affects purchasing decisions. Keywords: Franchise, fast food, Covid-19, pandemic, trust, purchase decision.

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The Influence of Environmental Concern, Green Perceived Knowledge, and Green Trust on Green Purchase Intention

Cited by 15 publications

References 22 publications

Green human resource management, green supply chain management, green lifestyle: Their effect on business sustainability mediated by digital skills

Green human resource management, green supply chain management, green lifestyle: Their effect on business sustainability mediated by digital skills

Implementasi Sustainability Sebagai Alat Pemasaran Pada Era Pandemi Covid-19

The Role of Purchase Intention on International Food Brands During Covid-19 Pandemic

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